‘The Boys’ Season 4 Faces a 32% Viewership Drop, Remains in Top 5

'The Boys' Season 4 Faces a 32% Viewership Drop, Remains in Top 5
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The fourth season of The Boys premiered on June 13, 2024, and is still ongoing as of the time of writing, with several episodes left before the season ends. As you probably know by now, the series received a Certified Fresh rating but has been review-bombed by haters and toxic fans because of its political satire, a fact that the production did not care about that much; in fact, they openly criticized and dissed such fans, with Kripke telling them to simply stop watching the show. While some fans feared that this would influence the ratings, we reported that the season enjoyed a significant viewership boost when compared to Season 3, as Amazon confirmed that Season 4 had achieved a big 21% viewership boost when compared to Season 3.

On the other hand, the newest data by Lumitate, which provides us with viewership data for streaming shows and movies, indicates that the season is, indeed, experiencing a drop in viewership, but things might not be as straightforward as they seem.

Luminate is known for providing us with the most reliable public data about the viewership of streaming series and films, which is why basically every relevant media source often quotes them on the current state of things. As far as this week is concerned, the numbers are as follows:

#TitleSeasonPlatformEst. Min. WatchedPrevious Est. Min. WatchedPercentage Change
1Bridgerton3Netflix1B3.1B−67%
2America’s Sweethearts: Dallas Cowboys Cheerleaders1Netflix687M35.1M+1860%
3Perfect Wife: The Mysterious Disappearance of Sherri Papini1Hulu509M57.8M+781%
4Perfect Match2Netflix507.7650.5M−22%
5The Boys4Prime Video505.3M744.4M−32%
6Love Island6Peacock500.7M257.8M+94%
7Presumed Innocent1Apple TV+288.1M279.8M+3%
8Bridgerton2Netflix233.5M255.6M−9%
9The Acolyte1Disney+232.2M262M−11%
10Bridgerton1Netflix227.9M297.8M−23%
Source: Variety

The data provided by Luminate is not official data and the real numbers might be a bit different, but based on how popular Luminate is, we don’t think that the actual numbers are much different. So, what do these numbers tell us?

Well, yes, it is an undeniable fact that The Boys have suffered a 32% drop in viewership when compared to the previous set of data we had received; this is about 250 million people, which is a significant number. And while we have recently analyzed the reasons why the fans are hating this season more than the previous ones, we also have to say that the numbers for this season might not be as grim as you think.

First of all, The Boys is still in the top five most-watched streaming programs overall and is the third most-watched scripted (i.e., not a reality or documentary) series at this moment, surpassing even the popular reality series Love Island. This is definitely great for a controversial streaming series that is now in its fourth season.

Secondly, if you look at the numbers more carefully – only four shows have experienced a boost in viewership, and they are either documentaries or reality series, with Presumed Innocent being an exception, but it is a first-season show, and these generally tend to have oscillations like this. If you compare it to its biggest competition, The Acolyte, The Boys are doing exceptionally well.

Finally, it is a fact that all shows have experienced a drop in ratings, so this shouldn’t be alarming for The Boys fans. Even Bridgerton is experiencing a drop in viewership, and this can be explained by the fact that it’s summer and that people tend to spend more time outside. Of course, some viewers simply decided to quit the show due to their own personal reasons, but we don’t think this is an alarming trend for the series going forward, especially when we compare it to other series.

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