‘The Marvels,’ the latest offering from Marvel Studios, appears to be struggling with its pre-sales, lagging behind recent DC Extended Universe (DCEU) releases like ‘Black Adam’ and ‘The Flash.’ But what’s causing this slow start for the Marvel Cinematic Universe (MCU) installment?
For context, both ‘Black Adam’ and ‘The Flash’ were faced with their own share of challenges. ‘Black Adam’ had an opening of $67M, ultimately grossing $393 million worldwide, which didn’t meet its expectations given the film’s enormous budget. Likewise, ‘The Flash,’ despite an anticipated opening of $70 million, only managed $55 million. The latter suffered due to controversies surrounding its lead actor and the ripple effect of a Writer’s Strike.
Now, let’s delve a bit into ‘The Marvels.’ This film serves as a sequel to 2019’s ‘Captain Marvel.’ The narrative revolves around an intriguing premise: Monica Rambeau, Kamala Khan, and Carol Danvers find themselves swapping places every time they utilize their abilities. It’s a result of an investigation into a wormhole linked to the Kree. With this fresh twist to superhero dynamics, it’s surprising that the anticipation seems muted.
The film’s stellar cast includes Brie Larson reprising her role as Carol Danvers, Teyonah Parris as Monica Rambeau, and Iman Vellani as Kamala Khan. Directed by Nia DaCosta and penned by Megan McDonnell alongside Elissa Karasik, the team behind the scenes promises a cinematic treat.
It’s noteworthy that the movie had a relatively smooth production journey, with principal photography concluding in May 2022. The film was shot at notable locations like Pinewood Studios, Longcross Studios, Los Angeles, and even Tropea in Italy.
‘The Marvels’ is slated for a US release on November 10, 2023. It’s part of Phase Five of the MCU, and given the franchise’s past successes, one can only hope that the initial slow pre-sales pick up pace.
It’s essential for fans to remember that pre-sales aren’t always indicative of a film’s overall performance. Here’s hoping ‘The Marvels’ delivers both in terms of content and at the box office.
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