Netflix Takes on Theme Parks with New Immersive Experience Centers in Philadelphia, Dallas, and Vegas

Netflix is bringing its world to life with the launch of Netflix House, a new kind of fan experience that will open its first locations in Philadelphia and Dallas later in 2025.

These venues will give fans a chance to step inside the stories of their favorite shows and movies, with exciting activities, immersive adventures, food, and shopping all in one place. A third Netflix House is planned for 2027 on the Las Vegas Strip, adding even more to this growing experience.

Netflix House will cover more than 100,000 square feet in each city, offering visitors a unique way to connect with hit series like Wednesday, Squid Game, One Piece, Stranger Things, and the A Knives Out Mystery films.

The idea is to make fans feel like part of the story, whether by playing a high-stakes game inspired by Squid Game, exploring the spooky world of Hawkins from Stranger Things, or racing against villains in One Piece.

Marian Lee, Netflix’s Chief Marketing Officer, explained the concept, saying, “Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession.” She added that the experiences will change often, giving fans a fresh reason to come back again and again.

At the Philadelphia location in King of Prussia Mall, fans can enjoy a special double feature adventure based on Wednesday and One Piece.

The Wednesday experience, called Eve of the Outcasts, transforms what seems like a normal school carnival into a dark, twisted tour full of games and surprises. For One Piece visitors will race to find a mysterious Devil Fruit, dodging villains and marines along the way.

There’s also Netflix Virtuals, where players can dive into virtual reality games based on Netflix stories, and a mini-golf course with nine high-tech holes inspired by popular shows. The TUDUM Theater offers a place to watch Netflix content on the big screen and join events like trivia nights or special guest appearances.

Over in Dallas at Galleria Dallas, the focus is on thrills and challenges. Visitors can explore Creel House in the Stranger Things-themed Escape the Dark experience, searching for missing townspeople while avoiding the dangers lurking in Hawkins.

Fans of Squid Game can jump into Survive the Trials, playing the intense games from the show and facing off against the Front Man for a chance to win. Netflix RePLAY offers a game room packed with physical challenges and retro-style games where friends can compete or team up.

Food and drinks are a big part of the Netflix House experience. Both locations will feature Netflix Bites, a casual restaurant offering dishes and craft cocktails inspired by popular shows and characters. Plus, there will be shops selling exclusive merchandise that changes regularly to keep things fresh.

For those dreaming of working inside this world, Netflix House is hiring staff for both the Philadelphia and Dallas locations. The jobs offer the chance to spend every day surrounded by characters like Wednesday Addams, Young-hee, and Eleven.

If you want to get early access or learn more, you can visit netflixhouse.com now and sign up for updates. As the announcement humorously points out, it’ll take less time than it took Penelope to say yes to Colin Bridgerton.

The news comes directly from Netflix and highlights a new way for fans to connect with their favorite stories beyond the screen. With immersive experiences, themed food, and exclusive shopping, Netflix House promises to bring the magic of Netflix shows to life right in the heart of some of America’s biggest cities.

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