New Streaming Service Launches August 21 — Price Is High But It’s Loaded With Content

A new streaming service called Fox One is about to launch on August 21, and it’s already making headlines for being one of the priciest options out there. Streaming has become a major way people watch TV and movies, so more platforms keep popping up. But with more choices and rising costs, prices have gone up across the board.

Fox CEO Lachlan Murdoch revealed the details during the company’s earnings call on August 5, confirming that Fox One will cost $20 a month. The service will offer live shows from Fox’s channels, like Fox Sports and Fox News, just in time for big events like the NFL season kickoff, MLB playoffs, and Fox’s college football show, Big Noon Saturday.

Murdoch explained that Fox One mainly aims at people who have never had pay-TV, often called cord-nevers, and might not want traditional cable subscriptions. He said, “We have said before that our aspirations for Fox One subscribers are modest, and our measured investment toward this initiative will match these long range goals.” He also noted that Fox plans to offer bundle deals that make sense for viewers.

He pointed out that cable bundles still provide good value for many customers, saying, “The traditional cable bundle remains our favorite distribution channel, as we believe it continues to provide exceptional value to consumers.” But Fox One is designed to catch the attention of those who prefer streaming or don’t want cable at all.

Murdoch added, “Tubi, with two-thirds of its users cordless and outside of the bundle, serves a massive market hungry for free premium content, and soon, Fox One will additionally service another important audience segment, those wanting a paid, targeted offering encompassing all Fox brands.”

It’s important to note that Fox One’s $20 monthly price does not include Fox’s other streaming services, Fox Nation and B1G+. Those can be added on for an extra cost, with a Fox One and Fox Nation bundle coming in at $24.99 per month.

Fox One will use some advanced AI technology to personalize the viewing experience by blending live shows and on-demand content smoothly. Murdoch said the launch costs won’t be huge since all the content is already airing on Fox channels.

Regarding bundles, Murdoch explained the challenge of balancing convenience and focus. “One of the things with the bundles that we’re cognizant of is there’s two factors: One is to offer the consumer the most convenient package of our content and channels… but we’re also very focused on keeping Fox One as a very targeted service that’s targeted on the cord cordless audience.”

Pete Distad, Fox’s direct-to-consumer CEO, expressed excitement about the launch. He said, “We’re eager to launch Fox One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place.” Distad added that the new platform aims to attract cord-cutters and those who have never subscribed to pay TV, offering them a fresh and valuable way to watch Fox content.

This information comes from The Hollywood Reporter and the recent Fox earnings call, confirming that Fox One is set to shake up the streaming world with a high price but a strong lineup.

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