Fox’s New Streaming Service Is Live Today at Insanely High Price

Fox is launching a new streaming service called Fox One today, and it’s already making news because of its high price. Streaming has become one of the main ways people watch TV and movies, and new platforms keep appearing. But as options grow, so do the costs.

During Fox’s earnings call on August 5, CEO Lachlan Murdoch revealed that Fox One will cost $20 a month. The service will include live shows from Fox channels, including Fox Sports and Fox News. This comes just in time for major events like the NFL season, MLB playoffs, and Fox’s college football program, Big Noon Saturday.

Murdoch said Fox One is mainly for people who have never had traditional pay-TV, sometimes called cord-nevers. “We have said before that our aspirations for Fox One subscribers are modest, and our measured investment toward this initiative will match these long range goals,” he said. He also mentioned that Fox will offer bundle deals to make the service more attractive to viewers.

He explained that cable bundles still provide good value for many people. “The traditional cable bundle remains our favorite distribution channel, as we believe it continues to provide exceptional value to consumers,” Murdoch added. But Fox One is designed to attract people who prefer streaming or don’t want cable at all.

Murdoch also highlighted the role of Fox’s other streaming service, Tubi, which is free. “Tubi, with two-thirds of its users cordless and outside of the bundle, serves a massive market hungry for free premium content, and soon, Fox One will additionally service another important audience segment, those wanting a paid, targeted offering encompassing all Fox brands,” he said.

It’s important to know that Fox One’s $20 monthly price does not include Fox Nation or B1G+. These can be added for extra costs, and a bundle with Fox One and Fox Nation will cost $24.99 per month.

Fox One will also use AI technology to create a personalized viewing experience, blending live shows and on-demand content. Murdoch explained that launch costs won’t be very high because all the content is already available on Fox channels.

Murdoch discussed the challenge of balancing bundles. “One of the things with the bundles that we’re cognizant of is there’s two factors: One is to offer the consumer the most convenient package of our content and channels… but we’re also very focused on keeping Fox One as a very targeted service that’s targeted on the cord cordless audience,” he said.

Fox’s direct-to-consumer CEO Pete Distad expressed excitement about the launch. “We’re eager to launch Fox One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place,” he said. Distad also mentioned that the service aims to attract cord-cutters and people who have never subscribed to pay TV, offering a fresh way to watch Fox content.

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