Sydney Sweeney Claps Back at Bathwater Critics, Says It’s Mainly Girls: “They All Loved the Idea of Jacob Elordi’s Bathwater”
Sydney Sweeney is no stranger to headlines, but lately, it’s her bathwater soap making waves rather than her acting projects.
The Euphoria star has responded to criticism over her new product, Sydney’s Bathwater Bliss, which is a limited-edition line of soap infused with, yes, her actual bathwater.
The soap, a collaboration with Dr. Squatch, is aimed at men and sold out almost instantly when it first launched. Many online commentators criticized the idea, but Sweeney believes the backlash was rooted in a sexist double standard.
“It was mainly the girls making comments about it, which I thought was really interesting. They all loved the idea of Jacob Elordi’s bathwater,” she told The Wall Street Journal. She pointed out that when her Euphoria co-star had a bathwater-themed candle released for the film Saltburn, there wasn’t nearly as much controversy.
“So you see the double standard,” Sweeney implied, noting how men’s bathwater-related products were often treated as amusing or viral marketing opportunities, while hers became a source of ridicule, but surprisingly it’s not the men driving the sexism, it’s women.
Sweeney first teased the product on Instagram, sharing posts that described the soap in detail. “You kept asking about my bathwater after the @drsquatch ad… so we kept it,” she wrote. “Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.”
The post also described the soap’s scent, which blends natural outdoor aromas like pine, Douglas fir, and earthy moss with a touch of Sweeney herself. The campaign is a follow-up to her viral Dr. Squatch ad last October, where she appeared in a bubble bath addressing “dirty little boys.”
Sweeney, 25, is no stranger to navigating public opinion. In the past, she has faced criticism for advertising campaigns or online trends, but she has chosen to directly address the bathwater controversy rather than ignore it.
By highlighting the differences in reactions to her product versus similar products made by men, she is drawing attention to a perceived double standard in how society responds to celebrity branding.
The actor also referenced the infamous viral reaction to Elordi’s bathwater candle, which became a social media sensation without a comparable backlash. “They all loved the idea of Jacob Elordi’s bathwater,” she reiterated, emphasizing how similar concepts are judged differently depending on who is involved.
Despite the criticism, the soap has generated excitement among fans. Sweeney’s playful approach to the product, combining humor with her personal brand, has turned what could have been a PR headache into a viral marketing success.
Fans have responded with memes, jokes, and pre-orders, showing that curiosity and fandom often outweigh criticism.
As Sydney Sweeney continues to expand her brand beyond acting, she is embracing creativity and personal expression, even when it comes to bathwater.
And as she told The Wall Street Journal, it seems she isn’t planning to let critics get in the way of her next big venture.
Have something to add? Let us know in the comments!