[First Look] Noah Centineo Gets Huge for New ‘Street Fighter’ Movie

Noah Centineo is looking huge on the set of the upcoming Street Fighter movie, giving fans their first real glimpse of him as Ken Masters. Behind-the-scenes photos show just how much the actor has bulked up for the role.

Street Fighter is an upcoming action film directed by Kitao Sakurai, with a screenplay by Dalan Musson. It’s the third live-action movie based on the famous fighting game by Capcom, and it’s meant to reboot the series for a new generation.

The film has a big ensemble cast including Centineo, Andrew Koji, Jason Momoa, Roman Reigns, Orville Peck, Callina Liang, Curtis “50 Cent” Jackson, Andrew Schulz, David Dastmalchian, Cody Rhodes, Hirooki Goto, and Vidyut Jammwal.

Legendary Entertainment got the rights to make live-action Street Fighter films and TV shows in April 2023. At that point, the movie was already in development, with Capcom co-producing. The Philippou brothers were first announced as directors but left the project in June 2024.

Kitao Sakurai joined as director in February 2025. Casting began in May 2025, with Centineo, Koji, Momoa, and Reigns negotiating to star. The rest of the main cast, including Peck, Liang, Jackson, and Schulz, was added over the next month, and the final additions of Dastmalchian, Rhodes, Goto, and Jammwal were confirmed by July. Filming officially began in August 2025.

In terms of characters, Noah Centineo plays Ken Masters, while Andrew Koji takes on Ryu. Jason Momoa will be Blanka, and Roman Reigns will portray Akuma.

Orville Peck is Vega, Callina Liang is Chun-Li, Curtis “50 Cent” Jackson plays Balrog, and Andrew Schulz is Dan Hibiki. David Dastmalchian will be M. Bison, Cody Rhodes plays Guile, Hirooki Goto is E. Honda, and Vidyut Jammwal portrays Dhalsim.

Fans are already excited to see Centineo’s transformation for the role. The first look at him on set makes it clear that he has trained hard and is ready to bring the iconic character to life.

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