What effect are no deposit bonuses having on online casino player bases?
Most online casino bonuses don’t have the obvious appeal of a no deposit bonus. Casino operators usually require new users to make a deposit before they can reap the rewards of a welcome offer.
Though standard bonuses aren’t the most sought-after form of casino offers, they are having quite an impact on the player base of these sites and apps. Here are the biggest impacts that no deposit bonuses have on the casino industry and its players:
You can test drive games and sites for free
The main reason that no deposit bonuses are gaining popularity is that people have quickly realized they are a free ticket of sorts. With a valid no deposit bonus activated, you can essentially play a few games for free.
Most online casino bonuses need to be activated with a minimum deposit though. In other words, you must frequently spend at least $10 to $20 before you can redeem the bonus. However, when the casino bonus doesn’t require a deposit, you are getting the opportunity to play for free, at least for a time.
Finding no deposit bonuses is easier than ever thanks to sources like WSN that have detailed all the best sites and apps with the most fair and balanced bonuses. Their Hard Rock Bet review highlights one of the notable platforms offering competitive bonuses and a diverse range of games. This gives players a chance to not only try out a few games for free, but to evaluate the websites and apps themselves. It’s a great chance to see if a casino is right for you, in terms of the software library and the interface.
They are bringing in many new players
The best way to stay competitive in the online casino industry is to have tempting welcome bonuses. They are an excellent way to attract new players as they are often the deciding factor when two or more online casinos seem otherwise similar.
No deposit bonuses are especially good at doing this. Standard welcome bonuses offer things like deposit match bonuses or free slot spins, which are certainly popular choices, but they tend to have a minimum deposit requirement.
A no deposit bonus is better at bringing in newer, more casual players that have little-to-no experience with spending money on gambling. It’s an easier way for beginners to dip their toes in the shallow end of the pool, so to speak. Many of these newer players have tons of familiarity with video games and are curious what iGaming at online casinos looks like, so there is a hunger and a curiosity that these online bonuses are satisfying.
They are good at keeping their player base
When it comes to most online casino bonuses, they tend to be a one-time limited offer. This is especially true for welcome bonuses. However, with no deposit bonuses, many online casino sites and apps will reload the bonus after a set period, so players may be able to take advantage of this bonus numerous times.
For example, if a no deposit bonus were just a one-time thing, many players would just use it all up and move onto the next online casino that is also offering its own no deposit bonus. This is not a recipe for success. However, when an online casino gives players other opportunities to use the bonus, it gives them a reason to stick around.
This simple feature is a tried and trusted method for retaining newer players, along with other similar strategies like broadening bonus options and adding value to offers. With something to always look forward to, it keeps players invested in their account.
Online casino sites are now more competitive
Players of online casinos are becoming much more aware of the business practices that make up the online casino industry. Since online gamblers can fall victim to scams at unlicensed websites, the player base must remain vigilant by always being on the lookout for sites with licenses. This attention to detail has eventually bled over into other domains, such as watching out for better deals.
Over the years, the online casino player base has become very picky, and for good reason. There are now thousands upon thousands of different online casinos available, and truth be told many of them feel and look alike. When this happens, players need to scrutinize as much as they can to separate the worthy from the unworthy.
As a direct result, online casinos have noticed their potential player bases upping their standards. More competitive online bonuses, such as the no deposit bonus, are designed specifically to attract these more selective players.
Conclusion
Bonuses, offers and promotions have always played a big role at online casinos, both for the industry and for the players. The recent high demand for no deposit bonuses is not entirely new, but it can be treated as a sign that more beginners than ever before are venturing into online gambling. If anytime was good to dive into this world, it might as well be now.