‘Swiped’ Trailer: The Bumble-Tinder Rivalry Hits the Big Screen
The trailer for Swiped is here, showing Lily James as Whitney Wolfe Herd, the woman behind Bumble. The movie tells the story of how Wolfe Herd helped change the online dating industry and built one of the most talked-about apps in the world.
Directed and co-written by Rachel Lee Goldenberg, the film is a biographical drama from 20th Century Studios. Swiped was first screened at the Toronto International Film Festival on September 9, and it will later release in the United States on September 19. The film will stream on Hulu after its theatrical debut.
Inspired by the billion dollar story…it's time to disrupt the industry.
— Hulu (@hulu) September 9, 2025
Swiped is streaming September 19 on Hulu and with #HuluOnDisneyPlus! pic.twitter.com/SuJank2rTB
The story follows Wolfe Herd’s journey from college into the fast-paced world of tech startups. It shows her early involvement with Tinder, her struggles in a male-driven industry, and the founding of Bumble, which gave women more control over the online dating experience.
The film also covers Bumble’s rise as a global brand and Wolfe Herd’s milestone of becoming the youngest female self-made billionaire when the company went public in 2021.
The cast includes Lily James in the lead role, with Dan Stevens, Myha’la, Jackson White, and others joining in supporting parts. Filming began in Los Angeles in May 2024 and wrapped by July. The movie’s visuals come from cinematographer Doug Emmett, editing was done by Julia Wong, and the score was composed by Chanda Dancy.
News about the project was first shared in early 2024, when Goldenberg signed on to direct and James was confirmed as the star. More casting announcements followed over the next few months as the film took shape.
Swiped’s trailer highlights Wolfe Herd’s determination to create something different in the dating app world. It shows the challenges she faced, the risks she took, and the larger battle between Bumble and Tinder.
The story of Whitney Wolfe Herd is one of the most interesting modern tech success stories, and Swiped looks ready to bring that drama to the screen. Lily James seems like a strong choice for the role, and the trailer promises a mix of tension, ambition, and inspiration. What do you think about Swiped? Will you be watching it when it premieres? Share your thoughts in the comments.