Netflix’s South African Crime Drama ‘Bad Influencer’ Promises High-Stakes Action in New Trailer
Netflix is set to release a new South African crime drama called Bad Influencer on October 31. The show tells the story of a single mother who counterfeits luxury handbags and teams up with a self-centered influencer to sell them and try to pay off her debts.
Netflix released the first trailer for the series on Tuesday. The show is the first series from the Realness Institute in collaboration with Netflix’s Episodic Lab.
“When a small-time con artist and single mom, BK (Jo-Anne Reyneke), must provide for her son with special needs, she teams up with wannabe luxury influencer Pinky (Cindy Mahlangu) to sell fake luxury handbags online,” the series synopsis reads.
“Their scheme draws the attention of Bra Alex (Vincent Mahlape), a notorious criminal in a counterfeiting syndicate, as well as law enforcement. Caught between criminals and cops, the unlikely duo must outfox both to stay out of jail, survive, and thrive.”
A single mother — and luxury bag counterfeiter — finds herself teaming up with a self-obsessed influencer to sell her bags and scrape her way out of debt. 'Bad Influencer' starring Jo-Anne Reyneke & Cindy Mahlangu arrives 31 October, only on Netflix. pic.twitter.com/zrdB3QCjHZ
— NetflixSA (@NetflixSA) October 7, 2025
Bad Influencer was created by Kudi Maradzika and Lincoln Green Media and produced by Gambit Films. The cast includes former Miss Universe Zozibini Tunzi, Thapelo Mokoena, Mpilo Shabalala, Hamilton Dlamini, Modise Motaung, Kamo Pule, Emmanuel Castis, Julia Anastasopoulos, Brendon Daniels, Aubrey Poo, Nat Ramabulana, Lerato Nxumalo, and Charlie Bouguenon.
Executive producers on the show are Nosipho Ngoasheng Dumisa, Kudi Maradzika, Bradley Joshua, Benjamin Overmeyer, Simon Beesley, Travis Taute, and Daryne Joshua, with Daniel Zimbler serving as co-executive producer.
The series is directed by Keitumetse Qhali and Ari Kruger. The writing team consists of ‘Kudi Maradzika, Daniel Zimbler, and Sydney Dire
The trailer introduces viewers to the main characters, the luxury bags, the money, and the criminal world they navigate. It sets the tone for what promises to be a tense, action-packed crime drama.
Bad Influencer looks like a fun and thrilling watch, mixing crime, drama, and dark humor. It will be interesting to see how the characters handle the danger and deception in their world. What do you think, will BK and Pinky outsmart the criminals and the cops? Share your thoughts in the comments.