Sydney Sweeney May Be Facing Charges Over Her Latest Promo

Sydney Sweeney may be facing legal trouble after a daring promotional stunt for her new lingerie line, Syrn. The Euphoria star recently climbed the Hollywood sign at night, hanging a string of bras across the letters to build hype for her brand. According to TMZ, the stunt could put her in hot water because she didn’t have the proper approval for that kind of activity.

Sweeney did obtain a permit from FilmLA to film near the landmark, but the permit did not allow her to touch or climb the sign without extra permission from the Hollywood Chamber of Commerce. CEO Steve Nissen told reporters that the production was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. He explained that the Chamber owns the rights to the image of the sign and that anyone wanting to use it commercially must obtain a license or permission.

Footage shows Sweeney laughing as she surveyed her handiwork after hanging the bras. The late-night stunt was filmed by her production company, Persuasion Pictures, to promote Syrn, which is backed by the venture capital firm Coatue, known for investors like Jeff Bezos and Lauren Sánchez. The company even invited Sweeney to their extravagant wedding in Venice last year.

While no criminal investigation is reported to be ongoing, Sweeney could face trespassing or vandalism charges. The stunt has drawn attention just as she celebrates the success of her thriller The Housemaid, which has grossed over $250 million worldwide. In the film, Sweeney plays Millie Calloway, a housekeeper who uncovers the dark secrets of a wealthy family. A sequel has already been announced.

Despite the legal risk, Sweeney seems committed to making bold moves in both her acting and business careers. Whether the Hollywood sign stunt will boost her brand or land her in court is a question Tinseltown is watching closely.

Sydney Sweeney’s stunt was daring and certainly got people talking, but it may have crossed a legal line. It highlights the fine line between clever marketing and breaking the rules. Do you think this was a smart move or a step too far? Share your thoughts in the comments.