Sydney Sweeney Sets the Internet on Fire as Her Hot SYRN Lingerie Sells Out in Hours
Sydney Sweeney has officially made the leap from Hollywood screens to the world of fashion, and her debut lingerie brand SYRN is already causing a frenzy. The brand went live on Jan. 28, and within hours, fans were left scrambling as the pieces sold out almost instantly.
The collection, called The Seductress, seemed to disappear in minutes, leaving shoppers in shock. Social media quickly exploded with reactions from fans who couldn’t get their hands on the items. One fan asked, How is it all gone already? while another wrote, Sold out! So sad. Others shared similar frustrations, including one user who said, I wanted that bra so bad, but it sold out within minutes! and another who added, Damn, already sold out in my size…
The launch was widely described as a cultural moment, with one fan declaring, She’s breaking the internet, and another joking about Googling instructions on how to break the internet. For a brand that is just hours old, the response shows that Sweeney’s vision, creating lingerie that represents confidence and unapologetic sensuality, is resonating with her audience.
SYRN responded to the rush and promised fans another chance to shop. The brand wrote online, We’re working on getting you all a restock! Join the waitlist on our site to stay updated :).
sydney sweeney for syrn 🎥 pic.twitter.com/oMNdd2qV2j
— cinesthetic. (@TheCinesthetic) January 28, 2026
This new venture comes after a busy start to 2026 for the 28-year-old actress. After starring in the thriller The Housemaid, which grossed nearly $247 million at the box office, Sweeney is preparing for several big roles.
She will play the social climber Undine Spragg in a new adaptation of Edith Wharton’s The Custom of the Country, directed by Josie Rourke. She also signed on to star in Netflix’s live-action Gundam alongside Noah Centineo, and will portray actress Kim Novak in Scandalous, directed by Colman Domingo. Fans can also expect her return as Cassie Howard in the third season of Euphoria, set for late 2026.
SYRN focuses on inclusivity, offering sizes from 30B to 42DDD. Sweeney has explained that the brand comes from her heart, brain, and boobs, aiming to celebrate self-expression rather than the male gaze. Backed by investors including Jeff Bezos, the success of SYRN so far signals that Sweeney is becoming a major force not just in Hollywood, but in fashion too.
Whether the sell-out is a sign of a new era in inclusive celebrity fashion or just another example of social media hype, one thing is clear: Sydney Sweeney has everyone talking.
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