Black Celebs Who Consistently Make Smart Career Moves

The entertainment industry is notoriously fickle and requires immense strategy to navigate successfully over several decades. Many Black celebrities have established themselves as titans by diversifying their portfolios and taking full control of their narratives. These individuals demonstrate exceptional business acumen alongside their formidable artistic talents. Their strategic decisions often lead to sustainable longevity and substantial influence across multiple sectors.

Oprah Winfrey

Oprah Winfrey transformed her role as a talk show host into a global media empire. She founded Harpo Productions to gain ownership of her show and subsequently launched the OWN television network. Her acting choices in films like ‘The Color Purple’ and ‘Beloved’ demonstrated her dramatic range. She continues to wield significant influence through her book club and producing partnerships with major streaming platforms.

Denzel Washington

Denzel Washington has maintained an A-list status for decades by balancing commercial hits with critically acclaimed dramas. He expanded his career by stepping behind the camera to direct films such as ‘Fences’ and ‘A Journal for Jordan’. His commitment to theater keeps his acting skills sharp while earning him prestige in the Broadway community. He consistently chooses roles that challenge stereotypes and highlight complex human experiences.

Beyoncé

Beyoncé manages her career with a level of precision that is rare in the music industry. She established Parkwood Entertainment to maintain complete creative control over her projects and management. Her visual albums and surprise releases changed the way artists distribute music to their fanbases. She successfully expanded into fashion with her Ivy Park activewear line and various endorsement deals.

Jay-Z

Jay-Z transitioned from a chart-topping rapper to a billionaire business mogul. He founded Roc Nation to manage athletes and artists while investing in successful tech startups. His sale of a majority stake in Tidal and his champagne brand Armand de Brignac solidified his financial legacy. He continues to use his platform to advocate for criminal justice reform through widespread social initiatives.

Viola Davis

Viola Davis achieved the coveted EGOT status by strategically selecting roles in theater, television, and film. She founded JuVee Productions with her husband to champion stories from underrepresented voices. Her lead role in ‘How to Get Away with Murder’ proved her ability to carry a network drama to international success. She consistently delivers powerful performances in films like ‘Ma Rainey’s Black Bottom’ and ‘The Woman King’.

Tyler Perry

Tyler Perry built a massive entertainment empire by owning his intellectual property from the very beginning. He constructed Tyler Perry Studios on a former army base to create a self-sustaining production hub. His deal with ViacomCBS allowed him to produce hours of content for BET and other networks annually. He successfully leveraged his Madea character into a franchise that funds his more serious dramatic works.

Rihanna

Rihanna leveraged her music fame to build a billion-dollar business in the beauty and fashion industries. She launched Fenty Beauty with a focus on inclusivity that revolutionized the cosmetics market. Her lingerie line Savage X Fenty challenged industry standards regarding body positivity and diversity. She strategically paused her music releases to focus on cementing her status as a business mogul.

LeBron James

LeBron James utilizes his platform as an athlete to build a diverse portfolio in media and education. He co-founded The SpringHill Company to produce films like ‘Space Jam: A New Legacy’ and empowerment-focused documentaries. His I Promise School initiative demonstrates a long-term commitment to community development in his hometown. He consistently negotiates contracts that allow him maximum flexibility and influence within the NBA.

Shonda Rhimes

Shonda Rhimes reshaped television landscape with hit series like ‘Grey’s Anatomy’ and ‘Scandal’. She made a historic move from network television to Netflix to gain creative freedom and a lucrative overall deal. Her production company Shondaland continues to churn out global hits such as ‘Bridgerton’. She retains ownership of her brand while expanding into digital media and merchandising.

Jordan Peele

Jordan Peele successfully pivoted from sketch comedy to becoming a defining voice in the horror genre. His debut film ‘Get Out’ earned him an Oscar and established his production company Monkeypaw Productions. He uses his platform to produce unique genre films that might otherwise be overlooked by major studios. His career trajectory serves as a blueprint for comedians looking to transition into serious filmmaking.

Issa Rae

Issa Rae turned her web series into the hit HBO show ‘Insecure’ by staying true to her unique voice. She launched her production company Hoorae to develop content for various media conglomerates. She invests in her local community through businesses like Hilltop Coffee + Kitchen. Her record label Raedio allows her to integrate music supervision into her visual projects seamlessly.

Donald Glover

Donald Glover navigates music, television, and film with a rare versatility that keeps him in high demand. He created the critically acclaimed series ‘Atlanta’ while simultaneously dominating the music charts as Childish Gambino. His production deal with Amazon allows him to develop experimental content across multiple platforms. He chooses roles in blockbusters like ‘The Lion King’ to balance his more niche artistic endeavors.

Kevin Hart

Kevin Hart built a comedy empire by treating his stand-up tours like major rock concerts. He founded HartBeat to produce his own films and digital content while retaining ownership of the comedic material. His strategic partnerships with brands and streaming services have maximized his global reach. He consistently works on high-grossing films that appeal to broad international audiences.

Dwayne Johnson

Dwayne Johnson transitioned from professional wrestling to becoming one of the highest-paid actors in Hollywood. His production company Seven Bucks Productions is attached to almost all his starring vehicles to ensure quality control. He strategically revived the ‘Jumanji’ franchise and joined the ‘Fast & Furious’ series to boost his box office appeal. His Teremana Tequila brand became one of the fastest-growing spirits in history.

Queen Latifah

Queen Latifah successfully moved from hip-hop to an enduring career in film and television. She founded Flavor Unit Entertainment to produce hit films like ‘Beauty Shop’ and ‘The Perfect Holiday’. Her role in ‘The Equalizer’ series demonstrates her ability to lead an action-heavy network drama. She consistently supports other artists by producing projects that highlight diverse talent.

Michael B. Jordan

Michael B. Jordan established himself as a leading man with roles in ‘Creed’ and ‘Black Panther’. He launched Outlier Society and was one of the first to adopt inclusion riders for his production contracts. He stepped into the director’s chair for ‘Creed III’ to expand his skillset beyond acting. His strategic choices balance franchise blockbusters with intimate legal dramas like ‘Just Mercy’.

Ava DuVernay

Ava DuVernay created ARRAY to distribute independent films by people of color and women. She directs high-profile projects like ‘Selma’ and ‘A Wrinkle in Time’ while maintaining her indie roots. Her television series ‘Queen Sugar’ provided directing opportunities for dozens of female directors. She consistently uses her work to advocate for social justice and historical correction.

Zendaya

Zendaya carefully transitioned from a Disney Channel star to a serious dramatic actress. Her roles in ‘Euphoria’ and the ‘Dune’ franchise showcase her range and appeal to different demographics. She acts as a producer on her projects to ensure she has a say in the creative direction. Her fashion partnerships and brand ambassadorships are selected to elevate her public image.

Will Smith

Will Smith evolved from a sitcom star to a global box office guarantee and producer. He co-founded Westbrook Inc. to house his digital content and film production ventures. His embrace of social media platforms helped him connect with a younger generation of fans. He consistently produces projects that allow him to explore dramatic depth alongside his action roots.

Jamie Foxx

Jamie Foxx maintains relevance by excelling in comedy, drama, and music simultaneously. He hosts the game show ‘Beat Shazam’ while starring in critically acclaimed films like ‘Django Unchained’. His production deals allow him to develop content that showcases his versatility. He seamlessly moves between stand-up comedy and serious biopic roles.

Kerry Washington

Kerry Washington leveraged the massive success of ‘Scandal’ to launch her production company Simpson Street. She produces and stars in limited series like ‘Little Fires Everywhere’ to control her shooting schedule. Her directing work on television shows demonstrates her command behind the camera. She strategically chooses projects that spark social conversation and debate.

Samuel L. Jackson

Samuel L. Jackson became the highest-grossing actor of all time by securing roles in major franchises. His participation in the Marvel Cinematic Universe and ‘Star Wars’ ensures his visibility across generations. He selects a high volume of projects to maintain a constant presence in theaters and on streaming. His voice work adds another lucrative stream to his extensive portfolio.

Morgan Freeman

Morgan Freeman utilized his distinctive voice to become a premier narrator for documentaries and commercials. He co-founded Revelations Entertainment to produce films that might be difficult to get made elsewhere. His transition into character roles allows him to work consistently without the pressure of carrying a film alone. He remains a staple in Hollywood due to his reliability and gravitas.

Angela Bassett

Angela Bassett has sustained a decades-long career by refusing to be typecast. Her move to television with ‘American Horror Story’ and ‘9-1-1’ introduced her to new audiences. She negotiated an executive producer credit on ‘9-1-1’ to secure a significant pay increase and creative input. Her role in ‘Black Panther: Wakanda Forever’ earned her a historic Oscar nomination for Marvel.

Regina King

Regina King successfully pivoted from acting to becoming a highly sought-after director. Her directorial debut ‘One Night in Miami…’ received critical acclaim and multiple award nominations. She continues to act in prestigious projects like ‘Watchmen’ while developing her own slate of films. Her career moves demonstrate a masterclass in patience and talent development.

Mahershala Ali

Mahershala Ali won two Academy Awards rapidly by choosing complex and supporting roles that stole the show. He strategically moved between film and acclaimed television series like ‘True Detective’. His casting as Blade in the Marvel Cinematic Universe secures his future in franchise filmmaking. He carefully selects projects that allow him to explore the nuances of masculinity.

Idris Elba

Idris Elba balances his acting career with successful ventures in music and DJing. He founded Green Door Pictures to champion diversity and discover new talent in the UK. His roles range from prestige dramas like ‘The Wire’ to action blockbusters like ‘Hobbs & Shaw’. He expanded his brand by launching a lifestyle and wellness collection.

Steve Harvey

Steve Harvey transformed a stand-up career into a hosting empire across radio and television. He retains ownership of his radio show and produces his successful version of ‘Family Feud’. His investments in international business ventures have expanded his influence to the Middle East and Africa. He consistently creates multiple income streams through books and motivational speaking.

RuPaul

RuPaul built a global drag empire that reinvigorated his career and changed pop culture. He produces the ‘RuPaul’s Drag Race’ franchise which now has international spinoffs in numerous countries. His music and merchandising deals run parallel to the television success. He successfully navigated the transition from niche club performer to mainstream television icon.

Octavia Spencer

Octavia Spencer overcame years of typecasting to become an Oscar-winning producer and actress. She formed Orit Entertainment to produce content across film and television. Her roles in ‘The Help’ and ‘Hidden Figures’ showcased her ability to anchor commercially successful historical dramas. She actively produces projects that provide opportunities for true crime storytelling.

John Legend

John Legend utilized his musical talent to achieve EGOT status in record time. He founded Get Lifted Film Co. to produce projects like ‘La La Land’ and ‘Underground’. His work in theater and television specials expands his reach beyond traditional album cycles. He consistently aligns his business ventures with his advocacy for social change.

Pharrell Williams

Pharrell Williams expanded beyond music production to become a major force in fashion. His appointment as the men’s creative director for Louis Vuitton solidified his status as a style icon. He produces films like ‘Hidden Figures’ to bring important stories to the screen. His skincare line Humanrace demonstrates his ability to identify and fill market gaps.

Dr. Dre

Dr. Dre revolutionized the audio industry by co-founding Beats Electronics and selling it to Apple. He focused on producing and mentoring top-tier talent like Eminem and Kendrick Lamar rather than releasing frequent solo albums. His business moves made him one of the wealthiest figures in hip-hop history. He continues to impact the culture through high-profile performances like the Super Bowl Halftime Show.

Kendrick Lamar

Kendrick Lamar co-founded the creative service company pgLang to expand beyond traditional music releases. He negotiates contracts that allow him to take long hiatuses to refine his art without pressure. His tours are treated as high-concept theatrical productions that justify high ticket prices. He maintains a mysterious public persona that increases the anticipation and value of his work.

Marsai Martin

Marsai Martin became the youngest executive producer in Hollywood history with the film ‘Little’. She founded Genius Productions to create content that speaks to her generation. Her work on ‘Black-ish’ provided a platform to launch her behind-the-scenes career early. She strategically selects projects that allow her to grow with her audience.

Keke Palmer

Keke Palmer embraced the digital era by launching her own network KeyTV to spotlight creators. She utilized viral moments on social media to boost her profile and secure hosting gigs. Her role in ‘Nope’ demonstrated her ability to handle complex genre films. She consistently adapts to new media formats to stay connected with her fanbase.

Tracee Ellis Ross

Tracee Ellis Ross leveraged her television success to launch the haircare brand Pattern Beauty. She produced the spinoff ‘mixed-ish’ to expand the universe of her hit show ‘Black-ish’. Her frequent hosting of award shows keeps her visible and relevant in the industry. She advocates for diversity in beauty standards through her business ventures.

Forest Whitaker

Forest Whitaker founded Significant Productions to support films created by people of color. His company produced the critically acclaimed film ‘Fruitvale Station’ which launched Ryan Coogler’s career. He balances character actor roles in blockbusters with deep work in independent cinema. His humanitarian work runs parallel to his entertainment career.

Halle Berry

Halle Berry stepped behind the camera to direct her first feature film ‘Bruised’. She negotiated a multi-picture deal with Netflix to produce and star in future projects. She launched the wellness brand rē•spin to share her fitness and health philosophy. Her career has evolved from pageant queen to Oscar winner to director and entrepreneur.

Lupita Nyong’o

Lupita Nyong’o selects roles sparingly to ensure each performance is impactful and memorable. She authored a best-selling children’s book ‘Sulwe’ to address colorism and self-esteem. Her participation in the ‘Black Panther’ and ‘Star Wars’ franchises gave her global visibility. She moved into producing to help bring the adaptation of ‘Americanah’ to life.

Daniel Kaluuya

Daniel Kaluuya established his production company 59% to tell stories from the working-class perspective. He consistently chooses scripts that challenge societal norms like ‘Get Out’ and ‘Judas and the Black Messiah’. His writing debut on ‘The Kitchen’ demonstrated his creative range beyond acting. He prioritizes artistic integrity over the volume of projects he accepts.

Yara Shahidi

Yara Shahidi founded her production company 7th Sun to champion underrepresented voices. She balanced her filming schedule for ‘Grown-ish’ with attending Harvard University. Her brand partnerships are carefully curated to align with her activism and intellect. She consistently uses her platform to encourage youth voting and civic engagement.

Colman Domingo

Colman Domingo built a steady career in theater before breaking out in film and television. He formed Edith Productions to develop television and film projects with a focus on diverse storytelling. His role in ‘Rustin’ earned him major award recognition and elevated his profile significantly. He writes plays and musicals to maintain a connection to his theatrical roots.

Jeffrey Wright

Jeffrey Wright brings a level of prestige to every project he joins regardless of genre. He seamlessly transitions between big-budget films like ‘The Batman’ and indie darlings like ‘American Fiction’. His work in ‘Westworld’ introduced his complex acting style to a massive television audience. He consistently delivers performances that garner critical acclaim and award nominations.

Eddie Murphy

Eddie Murphy partnered with Amazon Studios to produce films and revive his classic characters. He successfully brought back ‘Coming to America’ and ‘Beverly Hills Cop’ for modern audiences. His return to ‘Saturday Night Live’ earned him an Emmy and reintroduced him to sketch comedy. He chooses projects that allow him to work with friends and maintain creative comfort.

Chris Rock

Chris Rock revitalized the ‘Saw’ franchise by pitching a new angle and starring in ‘Spiral’. He negotiates massive deals for his stand-up specials with streaming giant Netflix. His directing work on films like ‘Top Five’ showcases his ability to blend comedy with social commentary. He tours internationally to maintain his status as a premier stand-up comedian.

Dave Chappelle

Dave Chappelle negotiated one of the most lucrative comedy deals in history with Netflix. He maintains complete control over his touring schedule and bans phones to protect his material. His direct-to-fan sales model for shows allows him to bypass traditional ticketing hurdles. He consistently bets on his own comedic voice despite industry controversies.

Sterling K. Brown

Sterling K. Brown launched Indian Meadows Productions to champion diversity in film and television. He broke records by winning Emmys for both drama and voice-over work. His roles in ‘This Is Us’ and ‘American Fiction’ showcase his ability to handle emotional depth and comedy. He strategically selects projects that challenge perceptions of Black masculinity.

Brian Tyree Henry

Brian Tyree Henry transitioned from ‘Atlanta’ to becoming a highly in-demand character actor. His role in ‘Causeway’ earned him an Academy Award nomination for Best Supporting Actor. He balances voice work in ‘Spider-Man: Into the Spider-Verse’ with live-action blockbusters like ‘Godzilla vs. Kong’. He consistently steals scenes in ensemble casts with his subtle performance style.

Taraji P. Henson

Taraji P. Henson founded TPH Entertainment to produce content that addresses mental health and social issues. She expanded her brand by launching a haircare line specifically for scalp health. Her hosting duties on major award shows keep her front and center in the industry. She advocates for mental wellness through her Boris Lawrence Henson Foundation.

Share your favorite career move from this list in the comments.