Sydney Sweeney Rocks a White Tutu and Only a Bra, Teasing SYRN’s New Collection
Sydney Sweeney is once again redefining what it means to be a modern Hollywood mogul with the latest release from her lingerie brand, SYRN.
The actress recently debuted the Playful collection, a vibrant addition to her label that emphasizes movement, joy, and self-expression.
The SYRN brand, which officially launched in late January, was born out of Sweeney’s own long-standing frustrations with finding the perfect fit. She has spoken openly about her early struggles as a young girl with a larger chest, noting that her designs are specifically engineered for support without sacrificing style. The brand offers an inclusive range of 44 sizes, ensuring that the silhouettes are accessible to a wide variety of body types.
The Playful drop is the third of four planned collections, following the successful releases of the Seductress and Romantic lines. While previous iterations focused on lace and classic noir aesthetics, this new installment lean into brighter tones and athletic-inspired cuts. Sweeney describes the ethos of the brand as a reflection of her own multifaceted life, stating, I’m not one thing, no woman is.
Sweeney’s marketing for the brand has been as bold as the designs themselves, including a viral stunt where she draped bras over the Hollywood sign. She explained that she wanted to create a place where women can move between all the different versions of who they are.
Beyond her entrepreneurial ventures, Sweeney is currently enjoying a massive career high following the release of her psychological thriller The Housemaid. Directed by Paul Feig, the film became a surprise box office smash, earning over $350 million and solidifying her status as a bankable lead. In the film, she stars as Millie Calloway, a maid who finds herself entangled in the dark secrets of a wealthy family played by Amanda Seyfried and Brandon Sklenar.
The actress is showing no signs of slowing down in 2026, with several high-profile projects on the horizon. She is set to star in the live-action Gundam film for Netflix alongside Noah Centineo, a project that marks her first major foray into the sci-fi action genre.
Her future slate also includes a starring role in the romantic drama Scandalous!, directed by Colman Domingo, where she will play Old Hollywood icon Kim Novak. She will also return to her Emmy-nominated role as Cassie Howard in the third season of Euphoria, which is scheduled to premiere later this year.
Other upcoming credits for the star include the long-awaited Barbarella reboot, which is currently in active development with director Edgar Wright.
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