Sydney Sweeney Rocks Shorts for Late Night Snack Run in New Syrn Campaign
Sydney Sweeney is once again commanding the digital landscape as she unveils a bold new chapter for her fashion brand, SYRN. The internet sensation recently shared a series of high-energy photos on the brand’s official Instagram page, capturing a stylized late-night excursion.
The post, which was playfully captioned Late night snack run, need anything?, featured the 28-year-old actress posing alongside a group of friends while showcasing the latest designs from her burgeoning empire.
The centerpiece of the campaign is a striking scarlet crop top emblazoned with the phrase MARRY ME FLY FREE. In a series of daring poses, Sweeney is seen lifting the top to reveal a clean white sports bra, a signature piece from the brand’s upcoming Playful collection.
She completed the look with matching red shorts layered over additional SYRN undergarments, maintaining her trademark aesthetic of soft beachy waves and a natural, dewy makeup look.
Response to the new imagery was instantaneous, with fans flooding the comments section to praise the collection’s vibrant direction. One user noted how pretty Sydney looked in the candid setting, while another expressed a desire to see more of her in this fit.
The successful rollout follows a massive month for the brand, which saw its debut Seductress collection sell out in just a few hours. Sweeney’s venture into the apparel world is defined by a commitment to inclusivity, with the brand currently offering an impressive range of 44 different sizes.
She has been vocal about wanting every woman to feel represented in her designs, noting that her team is comprised entirely of women who understand the diverse needs of different body types. The goal is to create lingerie you wear for YOU, no explanation, no apology, moving away from traditional marketing that suggests undergarments are something to be hidden.
The rapid growth of the brand has already led to reports of a future expansion into the beauty space. Recent trademark filings indicate that Sweeney may soon launch a line of skincare and cosmetic products under the SYRN name, potentially rivaling established celebrity brands like Rare Beauty or Fenty.
This entrepreneurial drive comes during one of the most prolific periods of her acting career. Fans are eagerly anticipating her return to television in the third season of Euphoria, which is officially scheduled to premiere on HBO this April.
The new season is set to jump five years into the future, offering a fresh perspective on the lives of the East Highland alumni. Additionally, she starred in the psychological thriller The Housemaid, where she plays a live-in employee who uncovers a web of dangerous family secrets.
Beyond her work on screen, Sweeney’s personal life has remained a topic of intense public curiosity. Following her 2025 split from long-term partner Jonathan Davino, she has been linked to music manager Scooter Braun, though she has largely kept the details of their relationship out of the spotlight.
She has often spoken about the difficulty of navigating romance while being a public person in her 20s, preferring to spend her rare free time working on her vintage car collection or enjoying the outdoors.
Looking even further ahead, the actress is currently in development for a highly anticipated reboot of the sci-fi classic Barbarella, with director Edgar Wright reportedly attached to the project.
She is also set to portray the legendary boxer Christy Martin in an upcoming biopic, a role that required her to gain significant muscle and perform her own high-intensity stunts. With a full slate of films and a thriving business, Sweeney continues to prove that she is much more than a screen siren.
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