Sydney Sweeney Turns Up the Heat in Micro Skirt and Top While Reviewing Snacks for SYRN Campaign
Sydney Sweeney is turning heads again, but this time not on a red carpet or a film set. To promote her lingerie brand SYRN’s new “Playful” collection called Midnight Snack, she released a fun and unusual video, which quickly went viral.
In the video, Sweeney reviews snacks in a corner store while wearing pieces from her collection. She sports a red microtop over a white bra, paired with skirt over white boxers, perfectly matching the lighthearted, cheeky vibe the line is meant to represent. Meet us at the corner store for a midnight snack, she captioned the teaser, tossing snacks and blowing bubbles into the store cameras, making it a playful and memorable promotion.
Sydney Sweeney via SYRN pic.twitter.com/ZZwhDbc6Ot
— JumpTrailers (@JumpTrailers) February 17, 2026
This is SYRN’s second major collection after the successful “Seductress” line earlier this year. The campaign demonstrates Sweeney’s ability to blend her role as a designer with her public persona, showing off her creativity while keeping her approach relatable and fun. Industry observers have noted that her playful marketing style helps the brand stand out in a competitive market.
Sweeney is also keeping busy with acting. She recently received praise for her role in the biopic Christy, portraying boxer Christy Martin, and won a Virtuoso Award at the Santa Barbara International Film Festival. She is set to return in Euphoria Season 3, which premieres in spring 2026, and will continue the story of Cassie Howard after a rumored time jump.
Her 2026 film projects include Scandalous, directed by her Euphoria co-star Colman Domingo, and she remains attached to a Barbarella remake with Edgar Wright.
Through the SYRN campaign and her acting work, Sweeney is showing her versatility. She balances playful, engaging content with high-profile projects, proving she can stay relevant and creative in multiple areas at once. The Midnight Snack video is not just a social media post, it’s a clever way to promote her brand while connecting directly with fans.
The campaign is a smart mix of fun and marketing. Sweeney keeps her fans entertained while showing her brand’s personality. It’s a bold, creative move that feels very on-brand for her. Do you think her “Playful” collection is a hit? Which of her upcoming projects are you most excited to see? Share your thoughts in the comments.