Sydney Sweeney Turns Heads in Bold Double-Bra Look for Syrn Campaign
Sydney Sweeney is back with a bold new look for her lingerie brand, Syrn. The actress is promoting her upcoming collection, “Comfy,” which launched on March 4th. Sweeney also debuted a darker hair color for the campaign, giving her a fresh, edgy vibe.
For the photoshoot, captured by photographer Jess Wasson, Sweeney experimented with the “peek-through” lingerie trend. She layered two bras, wearing a black one over a white one, and repeated the style for the bottoms, pairing black high-waist panties over a white pair. In a black-and-white campaign collage, she showed several ways to wear the look, giving glimpses of the white bra under the black from different angles.
Sweeney kept her styling more natural than previous Syrn campaigns. Her hair is now a deep brown with soft golden “bronde” highlights framing her face. Makeup was minimal, featuring soft freckles, thin black eyeliner, peach blush, and matte lipstick. The collection includes neutral, black, and white pieces designed to reflect different personalities: the Seductress, the Romantic, and the Playful, according to Syrn.
Sydney Sweeney is going viral after trying on her clothing line SYRN
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The actress has also embraced this layered trend in her everyday style. Earlier in February, she was seen wearing low-rise wide-leg jeans with the waistband of her Syrn boxers visible. She paired the outfit with a light blue shirt left open below the chest and completed the look with pointed white shoes and styled blowout hair.
This campaign shows how Sweeney continues to influence fashion and lingerie trends by combining daring styling with wearable, everyday looks.
What do you think about Sydney Sweeney’s layered lingerie style? Would you try this trend yourself? Share your thoughts in the comments.