Netflix Is Turning ‘KPop Demon Hunters’ Into a Real-Life Concert, and Fans Can Finally Live in Huntr/X’s World

Animated blockbusters have a way of leaving fans wanting more than just a rewatch button, especially when the soundtrack becomes an inescapable cultural moment in its own right. Few recent releases have captured that kind of obsessive devotion quite like Netflix’s biggest animated hit of the year.

That devotion hasn’t cooled down since the film’s release, and Netflix has clearly noticed. Rather than simply leaning on streaming numbers alone, the company has been steadily expanding its physical footprint through interactive experiences designed to pull fans directly into their favorite stories.

Netflix has officially unveiled ‘KPop Demon Hunters: The Immersive Experience,’ a new ticketed attraction opening November 12 at Netflix House Dallas and November 20 at Netflix House Philadelphia, giving fans their first real chance to step inside the neon-drenched world of HUNTR/X in person.

The experience places guests directly inside the film’s narrative, beginning backstage with the fictional K-pop group HUNTR/X as they prepare for opening night on the latest stop of their world tour. When the demonic villain Gwi-Ma crashes the celebration, visitors join the band on a mission to restore the Honmoon and hunt demons across a neon-lit recreation of Seoul.

Interactive sets, large screens, 3D technology, live actors, and custom animation all work together to bring the story to life, blending music and play-based challenges throughout the journey. Songs from the film’s soundtrack, including “How It’s Done,” “Soda Pop,” and “Golden,” will play throughout the experience, giving fans plenty of opportunities to sing along.

One of the biggest draws for fans will likely be the chance to meet physical versions of two of the film’s most beloved supporting characters. Derpy Tiger has been brought to life through puppetry developed in collaboration with Jim Henson’s Creature Shop, appearing alongside Sussie Bird, complete with the bird’s signature chirps and squawks.

Netflix Chief Marketing Officer Marian Lee spoke about the thinking behind the experience, emphasizing just how deeply fans have connected with the film’s world. “Fans don’t just want to watch ‘KPop Demon Hunters,’ they want to live in the world of HUNTR/X,” Lee said in a statement to Variety. “Netflix House is where fandoms like this get to live year-round, so it’s the perfect home for everything ‘KPop Demon Hunters’ fans have been asking for.”

First trailer (at last) for "KPop Demon Hunters" movie directed by Maggie Kang & Chris Appelhans (Sony Pictures Animation).
Feat. the talented Ami Thompson (art director) & Mingjue Helen Chen (production designer).
Coming to Netflix on June 20.pic.twitter.com/42u2gL9X6E

— Catsuka (@catsuka) May 22, 2025

Standard tickets start at $39, with children’s admission for ages three to twelve beginning at $34. A VIP package is also available, priced at $89 Monday through Thursday and $99 Friday through Sunday, which includes all-day access to the Netflix House VIP Lounge, priority entry on the booked date, and an exclusive themed gift while supplies last.

Ticket access will roll out in stages, with Mastercard cardholders getting first access starting September 22, followed by Netflix members on September 29, before general sale opens to everyone on October 1. Both locations will also feature themed food and drink offerings alongside new ‘K-pop Demon Hunters’-inspired merchandise and exclusive photo opportunities.

The new experience will take over spaces previously occupied by other popular Netflix House attractions, with the Wednesday-themed experience in Philadelphia and the Stranger Things experience in Dallas both closing to make room for HUNTR/X’s world tour to take center stage.

Given how massive the film’s cultural footprint has already become, this immersive rollout feels less like a gamble and more like Netflix capitalizing on genuinely overwhelming fan demand. For anyone who’s had “Golden” stuck in their head for months, this might be the closest thing to an actual HUNTR/X concert fans are going to get anytime soon.

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