‘Euphoria’ Star Sydney Sweeney’s Latest Syrn Selfies Come With a Not-So-Subtle Nod to Scooter Braun
Sydney Sweeney has spent the year proving she’s as much a businesswoman as a movie star, and her latest Sydney Sweeney Syrn selfies are the newest chapter in that story. The 29-year-old actress, known for ‘Euphoria’, ‘The White Lotus’ and ‘The Housemaid’, launched her own lingerie brand, Syrn, in January.
The rollout was hard to miss. The brand is backed by venture capital funding from Coatue Management, and it was announced with a splashy video showing a production crew covering the Hollywood sign in lingerie.
Over the weekend, Syrn’s official Instagram account shared a fresh batch of photos of Sweeney modeling the brand’s Smooth Cup Demi Bra in the “After Dark” shade, paired with matching lacy underwear. The brand’s caption framed the post as a set of selfies from Sweeney herself.
In the main shot, she snaps a mirror selfie with her phone covering one eye, flashing a wide smile as her long, wavy blonde hair tumbles past her shoulders. It’s playful and relaxed, but one small accessory quickly stole the spotlight. Sweeney wore a gold chain necklace bearing the initials “SB.” Fans immediately read it as a nod to her boyfriend, 45-year-old music executive Scooter Braun.
This isn’t a one-off. Earlier in September, Sweeney modeled a pale pink bra and matching underwear for Syrn, posing for mirror selfies and lounging on a bed with her laptop, and she wore the same “SB” necklace in those images too.
That earlier shoot, released on September 23 as part of a “Send Nudes” campaign, paired the lingerie with full glam makeup, including winged eyeliner and pink lips. Neither Sweeney nor Syrn has explicitly confirmed what the initials stand for, but the match with Braun’s name is hard to ignore.
The couple’s story began in summer 2025, when they connected in Venice, Italy, around the time of Jeff Bezos and Lauren Sánchez’s wedding. People first reported in September 2025 that the pair were casually seeing each other.
Before Braun, Sweeney had been engaged to Jonathan Davino since 2022. The duo began dating after she ended that engagement, and they’ve since been spotted holding hands in Los Angeles and relaxing together in the Florida Keys.
Their relationship has grown more serious over time. Sweeney went Instagram official with Braun through cozy Stagecoach snaps and shared a tribute for his 45th birthday in June, while Braun has publicly supported her projects and posted a sweet birthday message for her.
Despite the growing romance, those close to Sweeney insist her focus hasn’t shifted. A source told Page Six that while she enjoys spending time with Braun and seeking his career advice, a wedding isn’t in the cards and her career remains her top priority.
That balance seems to be playing out in real time. Syrn is thriving on Sweeney’s personal touch, and the “SB” necklace adds a romantic storyline that keeps fans talking about both the brand and her love life.
Her schedule shows no signs of slowing down. Beyond building her lingerie empire, the ‘Anyone But You’ star is set to appear in ‘The Housemaid’s Secret’. For now, fans are happily playing detective with every new Syrn post. If the necklace keeps showing up, it may become the most talked-about accessory in the brand’s lineup.
What do you think of Sydney Sweeney’s “SB” necklace in her latest Syrn selfies?
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