‘The Super Mario Galaxy’ Star Anya Taylor-Joy Unwraps Dior’s Sweetest Holiday Campaign Yet

For years, Anya Taylor-Joy has been one of fashion’s favorite muses as well as one of Hollywood’s busiest stars. Her ties to Dior have grown steadily, from front-row appearances to major beauty campaigns, and the luxury house keeps finding new ways to feature her.

That partnership has now moved into the holiday season. With the year coming to a close, Dior has revealed its festive campaign, and it looks like something out of a fairy tale. On October 14, Dior unveiled its new holiday beauty campaign, “The Sweet Atelier of Dreams,” starring Anya Taylor-Joy alongside fellow House ambassador Deva Cassel.

The concept turns Dior’s famous Paris address, 30 Montaigne, into an oversized gingerbread house, using sweet holiday imagery as a nod to the building’s history. The first images show Taylor-Joy with long, flowing platinum-blonde hair in a white strapless gown.

She holds a finger to her lips in a playful “shh” gesture as she lifts the lid of a giant Dior gift box decorated like gingerbread, surrounded by stacked parcels and warm golden light. The campaign is designed like a musical, with music, dance and playful production numbers. Artisans move between confectionery-inspired workshops, preparing gifts in a whimsical version of a Dior atelier.

Deva Cassel leads a procession through the set, wearing the same makeup look as Taylor-Joy. Together, the 2 ambassadors guide viewers through a fantasy version of the fashion house dressed for the holidays.

The makeup, called “Cinnamon Glaze,” was created by Peter Philips, Creative and Image Director for Dior Makeup. The name fits the campaign’s warm, spiced palette of caramel, gold and soft bronze tones.

Anya Taylor-Joy poses for Dior’s 2026 Holiday campaign. https://t.co/Xp7Hnv5BJL

— The XO Show ™ (@latenightxoshow) October 15, 2026

Several of Dior’s best-known products appear throughout, including the Miss Dior, J’adore and Sauvage fragrances, Prestige skincare and shimmering makeup. The campaign is clearly meant to inspire holiday gift shopping.

This isn’t Taylor-Joy’s first major beauty campaign with the House this year. In late 2025, Dior launched its Dior Addict 2026 campaign, which brought her together with Jisoo and Willow Smith for the first time in a single campaign.

That campaign, directed by TORSO and shot by Drew Vickers, introduced Dior Addict Lip Glow Oil and a trio of gourmand fragrances by Francis Kurkdjian, Creative Director of Parfums Dior. She also wore Dior Fall 2026 at the LVMH Prize earlier this year, adding to her presence across the brand’s fashion and beauty lines.

Deva Cassel and Anya Taylor-Joy for Dior Beauty Christmas campaign 📸: teamanyajoy (IG) https://t.co/XOS2qDldXV

— Bella (@loveisblunt) October 13, 2026

The campaign comes during a busy stretch for Taylor-Joy’s acting career. This summer, she starred in, and executive produced, ‘Lucky’, a 7-episode Apple TV+ thriller in which she plays Lucky Armstrong opposite Drew Starkey, Annette Bening and Timothy Olyphant.

Next up is a much bigger role in ‘Dune: Part Three’, where she plays Alia Atreides in Denis Villeneuve’s conclusion to the saga. The film opens in theaters on December 18, which means Dior’s holiday campaign will be on display during her biggest premiere of the year.

Anya Taylor-Joy for Dior Holiday 2026 https://t.co/Gy1rOjHxjt

— Anya Taylor-Joy Thailand (@anyataylorjoyth) October 13, 2026

Her schedule stays busy beyond that. Taylor-Joy will play Seren, a Sindar Elf warrior who serves King Thranduil, in Andy Serkis’ ‘The Lord of the Rings: The Hunt for Gollum’, set for December 17, 2027.

She’s also attached to play a young Joni Mitchell in Cameron Crowe’s upcoming biopic. Between blockbusters, prestige TV and luxury campaigns, she’s become one of the most in-demand stars working today.

Dior’s choice of star for its festive campaign makes sense. Taylor-Joy has a timeless, almost storybook look, and the gingerbread set, golden lighting, and theatrical presentation suit her perfectly. With ‘Dune: Part Three’ arriving soon, this campaign is likely to be one of the most visible beauty pushes of the season, and fans will be seeing a lot of her over the holidays.

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