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Doctor Doom Levels the City in Striking New ‘Avengers: Doomsday’ KFC Promo Art

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Doctor Doom has been everywhere this fall, and the ‘Avengers: Doomsday’ KFC campaign is one of his biggest marketing moves yet. From fast-food menus to cinema lobbies, Marvel has made sure the villain is impossible to miss.

Fast food is the latest arena for Robert Downey Jr.’s villain. Earlier this month, KFC announced what it called its boldest collaboration to date, a first-ever global partnership with Marvel Studios’ ‘Avengers: Doomsday’, which arrives in theaters on December 18.

Now fans have another striking image to study. MCU Film News shared a new look at Doctor Doom from the KFC campaign on X, and it shows a world falling apart around him. In the image, Doom hovers in mid-air with his cloak hanging behind him while a city crumbles below.

Skyscrapers are torn apart, and debris, vehicles, a school bus, and even an airplane float through a cloudy sky. It is one of the more chaotic pieces of art from the film’s marketing so far.

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The art fits the premise of KFC’s campaign video. It imagines Doctor Doom looking out over New York City after an epic battle with the Avengers, where every restaurant has been reduced to rubble, except one KFC, standing completely untouched.

The idea is that KFC created a menu worthy of Doom’s name. The brand has even leaned into the joke, with Colonel Sanders announcing he had signed a contract with Doctor Doom to protect all KFCs from destruction. The spot, produced by the agency Mother, runs in 60-, 30-, and 15-second versions.

Disney is excited about the tie-in. Holly Frank, Disney’s vice president of Global Marketing Partnerships & Promotions, described it in KFC’s announcement as “a fun, imaginative campaign that taps into the anticipation of Doctor Doom’s arrival.”

The food leans into Doom’s signature black-and-green colors. The centerpiece is the Doom Burger, featuring a black sesame bun, Smoky Green Mayo and Doom Cola sauce, and a caramelized cola glaze with smoky notes. Fans can also add Doom Dust, a lime-and-chili seasoning with a smoky charred flavor.

There’s plenty more on offer. The wider lineup includes a Doom Bucket, a vanilla-based Doom Shake, a green-and-black Doom Supreme Fizz with boba pearls, and Masked Mozza Melts. Doom Dripped Wings are also on the menu, with hot wings coated in Doom Cola sauce.

Every themed item comes in limited-edition packaging with a dark, iron-riveted design featuring Doctor Doom’s mask. Collectors have something to hunt for too. The Colonel Sanders Cosplay Collection includes 5 figurines of the Colonel dressed as ‘Avengers: Doomsday’ characters, designed to encourage repeat visits and social sharing.

The campaign is massive in scale. It began rolling out across the U.K., Ireland, and other markets on November 9, eventually reaching more than 100 countries and running through January. However, it will not be available in the United States, India, or China, and menu items will vary by market.

KFC is just one of many partners. Doom has also shown up in a ready-to-drink coffee collaboration from Happy, the coffee brand co-founded by Downey, as well as in Williams F1 promotions and theater lobby statues in Osaka and Shanghai.

The marketing has clearly shifted toward the villain. Earlier teases focused on Steve Rogers, Thor, and the X-Men, while Doom took center stage later and has since become the face of nearly every tie-in. With just over a month until release, the new KFC art adds to the anticipation for Marvel’s next big team-up.

What has you more excited about KFC’s ‘Avengers: Doomsday’ collaboration?

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