‘How To Rob a Bank’ Premiere Gets Taken Over by a Masked Heist Crew in New York
David Leitch’s ‘How to Rob a Bank’ is less than a week from theaters, and Amazon MGM Studios has leaned into its premise for the promotional push. The film follows a crew of social-media-savvy bank robbers who broadcast their daring heists, unaware that their viral fame has put them in the crosshairs of a veteran FBI agent and a brilliant software engineer. The crew livestreams its robberies while wearing cartoonish animal masks.
The studio has already tried creative marketing for the heist thriller. An earlier promotion featured an ATM in Los Angeles that rewarded people for hunting for clues, with a mask-wearing promoter echoing the robbers’ look. For the film’s big launch, though, the team went even bigger.
At the New York world premiere, a crew of bank robbers staged their own heist. Nicholas Hoult, Pete Davidson and Zoë Kravitz were among the stars who walked the red carpet at the world premiere of How to Rob a Bank, held on Tuesday, November 10, 2026, at AMC Lincoln Square 13 in New York City, where a masked crew staged a heist takeover.
The stunt went all in on the movie’s chaotic energy. The masked crew rolled up on electric dirt bikes and came out of a van, grabbed the cash, covered the walls in stickers, and even threw in some acrobatics.
A crew of bank robbers pull off a heist during the “How to Rob a Bank” premiere in New York. https://t.co/xCliyYGjuH
— Variety (@Variety) November 11, 2026
In footage shared by Variety, the robbers walk past a giant vault-door backdrop bearing the film’s logo, wearing camouflage gear along with teddy bear and bunny masks. One member wears a bright orange hoodie and carries a backpack, as if making a getaway. The video, which runs about half a minute, captures the stunt in motion. The disguises came straight from the film. Reviews have described the crew as animal-masked robbers, with a wolf, a bunny, and a teddy bear among the disguises.
Who’s robbing who? How To Rob A Bank – only in theaters September 4. https://t.co/KAlmI8LsZp
— Amazon MGM Studios (@AmazonMGMStudio) June 2, 2026
At the center of the story is Hoult’s charismatic ringleader. Led by Nicholas Hoult’s charismatic “The Wolf,” the masked gang behind the wildly popular YouTube channel Who’s Hungry? soon finds itself in the crosshairs of a frustrated FBI agent (John C. Reilly) and his newest ace in the hole, a criminal programmer (Zoë Kravitz). Kravitz’s character agrees to help unmask the Robin Hood-esque thieves in exchange for her release from house arrest.
In the footage Amazon MGM showed exhibitors at CinemaCon in Las Vegas, the gang had already pulled 15 bank robberies and gathered 31 million followers. The ensemble also includes Anna Sawai, Pete Davidson, Rhenzy Feliz and Christian Slater.
We’re here for the stunts, chaos, and ALL the action on the How to Rob a Bank carpet! 🏦 https://t.co/hTzGakTsq2
— ScreenRant (@screenrant) November 11, 2026
The premiere stunt also echoed how the movie was filmed. Leitch deployed a second unit he dubbed the “YouTube unit,” made up primarily of stunt performers tasked with capturing the masked robbery sequences. The heist crew, played by stunt performers, shot the robbery footage on prosumer cameras, including DJI drones and Insta360s.
That approach paid off during production. The second unit of masked stunt performers also proved particularly valuable in light of Hoult’s major injury at the time, which was a torn ACL.
Nicholas Hoult at the NY Premiere of How To Rob A Bank https://t.co/sFsSM1mlvD
— cinemabang.com (@CinemabangCom) November 11, 2026
The premiere comes as the first reviews arrive. Critics are split, and the film has landed around the midpoint on Rotten Tomatoes. One reviewer said the viral videos made by the wolf-masked robbers bring fun visual flair that matches the high-octane set pieces, while also noting you need to suspend disbelief for the online elements.
The film is David Leitch’s R-rated heist thriller from Amazon MGM Studios, and it runs 122 minutes. It was originally set for September 4 but moved back two months to a theatrical-only release on November 13. Whatever the critics decide, the premiere stunt showed that the marketing team understands the film’s playful, attention-seeking spirit.
Would a wild premiere stunt featuring masked robbers, dirt bikes and flying cash make you more excited to watch ‘How to Rob a Bank’ in theaters?
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