Scarlet Witch’s Surprise Return Sends ‘Avengers: Doomsday’ Presales Into Overdrive

‘Avengers: Doomsday’ was already on track to be one of the biggest presale stories in box office history. Since tickets went on sale months ago, Marvel’s next team-up has been measured almost daily against the summer’s record-breaking ‘Spider-Man: Brand New Day’. Now one surprise character reveal appears to have pushed demand even higher. (Spoilers ahead for the ‘VisionQuest’ finale.)

The film’s presale record was strong from the start. TheWrap reported that after 2 days, ‘Doomsday’ was running about 65% ahead of the pace ‘Brand New Day’ set in its first 2 days. ‘Doomsday’ passed $40 million in presales about 100 days before release, a mark ‘Brand New Day’ didn’t hit until about 40 days out.

Now, box office tracker TheFlatLannister says a certain character’s introduction sent ‘Doomsday’ domestic presales to a level he has never seen for a movie more than 30 days out from release. In a post shared on Reddit’s r/boxoffice, the tracker teased that the film’s most recent day of sales had even outpaced ‘Brand New Day’ presales.

The “certain character” is no mystery to Marvel fans. The ‘VisionQuest’ finale’s post-credits scene showed Robert Downey Jr.’s Doctor Doom uncovering Wanda Maximoff, setting off a rush for ‘Avengers: Doomsday’ tickets within minutes of the episode’s Tuesday night Disney+ release.

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The demand caused real problems for moviegoers. Social media was filled with screenshots of “Please try again” errors on the AMC Theatres app. AMC said there was no total outage, but heavy traffic caused transaction slowdowns for roughly 30 minutes while tickets kept selling.

Unofficial box office forum trackers reported a sharp rise in domestic Thursday preview sales, with estimates of more than 60,000 tickets sold after the reveal. Daily seat-tracking data out of Turkey also recorded a 42.4% single-day jump in ‘Doomsday’ ticket sales immediately following the finale.

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This isn’t the first time the tracker has sounded the alarm. About a month ago, TheFlatLannister described the film’s ticket sales as pure madness in a widely shared r/boxoffice post, noting that unlike most blockbusters of its size, ‘Doomsday’ simply wasn’t slowing down.

His samples have shown the film steadily closing the gap. In one sample, ‘Doomsday’ Saturday sales matched ‘Brand New Day’ at 8 days before release, with Sunday matching 5 days out. Trackers compare sales at the same number of days before release, so a match at 8 days out means ‘Doomsday’ is selling at the pace ‘Brand New Day’ had reached with 8 days left.

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The overall numbers keep climbing. Forbes reported that ‘Doomsday’ has crossed $125 million in worldwide presales, including an estimated $65 million from US theaters alone, hit more than a month and a half before release. That pace reportedly outstrips what ‘Spider-Man: Brand New Day’ managed on its way to the all-time presale record of $150 million, a mark that the film didn’t reach until its opening week.

The bar is extremely high. ‘Brand New Day’ broke ‘Endgame’s all-time domestic opening-day record, pulling in $168 million. It also earned $72 million from its Wednesday evening and Thursday preview screenings.

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Analysts have urged some caution. Some have called the ‘Brand New Day’ comparison imprecise, since Marvel’s new film has had a much longer sales window. ‘Brand New Day’ only began selling tickets about 45 days before release, and presales measure intention rather than guaranteed turnout.

The figures from forum trackers are also unofficial and based on limited theater samples. Even so, the Scarlet Witch reveal shows how a single Marvel surprise can still move the box office in a major way, weeks before ‘Avengers: Doomsday’ opens on December 18.

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