AMC Slashes Ticket Prices with New 50% Off Deal on Tuesdays and Wednesdays
Movie lovers are in for a treat. AMC Theatres is now offering a big discount on movie tickets two days a week, hoping to bring more people back to the theaters during slower times.
Starting July 8, AMC will give guests 50% off tickets every Tuesday, joining the same 50% off deal that already runs on Wednesdays. The offer is for members of the AMC Stubs rewards program, which is free to join at the basic level. This new plan replaces the old Tuesday $5 ticket deal and aims to make the pricing easier to understand while offering more value.
In addition to cheaper tickets, AMC is also lowering the price of its small popcorn and drink combo on both days. The goal is to make midweek trips to the movies more appealing, not just for the tickets, but for snacks too.
However, there are a few things to keep in mind. According to AMC, the regular fees for online ticket purchases and special formats like Imax and 3D will still apply. Also, some new releases or holiday dates might not be part of the offer.
AMC says it has around 36 million members in its Stubs program. That’s a huge group of potential midweek moviegoers, and the company hopes this change helps fill up theaters on days that are usually slow.
AMC’s CEO, Adam Aron, explained that the update was based on strong feedback from moviegoers after launching 50% off Wednesdays. “Following the overwhelmingly positive guest response to our announcement of 50% Off Wednesday ticket pricing, two things became clear,” he said.
“First, our Discount Tuesday program will benefit from clear, concise messaging that resonates with value-seeking moviegoers. So, we are changing our Tuesday prices and our Tuesday consumer communications such that Tuesdays and Wednesdays will both feature the same 50% off pricing offer.”
He added that many guests are also looking for cheaper concession deals. “While moviegoers are not required to purchase any food or drink to take advantage of the ticket price discounts, there is an opportunity to add incremental snack purchase revenues for AMC on Tuesdays and Wednesdays,” Aron said.
Theaters have been struggling to get back to pre-pandemic numbers. AMC, like many chains, has tried several ways to stay in business and attract crowds again. From selling popcorn in malls to launching its own credit card and even investing in a mining company, the theater giant has been experimenting with new ideas. Most recently, they began showing more ads before movies to boost income without raising ticket prices.
With the box office still down about 25% from what it was in 2019, AMC is betting that lower prices will get people back into theater seats. Now, with half-off tickets and snack deals on Tuesdays and Wednesdays, they just might.
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