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‘Avengers: Doomsday’ Presales Climb Into Box Office History With Weeks Still To Go

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Excitement for ‘Avengers: Doomsday’ has been building for months, and the box office numbers keep backing it up. Marvel’s next big crossover is turning into one of the most anticipated releases in recent memory, and advance ticket sales show no sign of slowing down.

The film got off to a fast start. Variety reported that it earned $16.5 million in advance sales on its first day across roughly 1,000 domestic theaters, with only premium formats on sale. That’s because ‘Avengers: Doomsday’ won’t play in US IMAX theaters for its first 3 weeks, since ‘Dune: Part Three’ has exclusivity.

Now the film has hit another major milestone. According to tracking firm Global Box Office, ‘Avengers: Doomsday’ has crossed $70 million in domestic presales with 35 days to go before release. That already makes it the 4th-biggest domestic presales window ever.

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Only 3 films rank higher. ‘Spider-Man: Brand New Day’ leads with $150 million, followed by ‘Avengers: Endgame’ at $130 million and ‘Spider-Man: No Way Home’ at $78 million. At its current pace, Doomsday could soon move past ‘No Way Home’ into third place.

The film has been hitting milestones much earlier than usual. ‘Brand New Day’ did not cross $40 million in presales until about 40 days before release, while ‘Doomsday’ passed that mark with roughly 100 days to go. Tracker updates then put ‘Doomsday’ at $55 million with about 3 months remaining, before it crossed $65 million with about 50 days left.

Disney has confirmed part of that growth. Disney CFO Hugh Johnston said at an investor conference that domestic presales had passed $50 million, with more than 70% of sales tied to Infinity Vision, Disney’s new premium large-format brand. The higher totals since then come from unofficial tracker estimates rather than Disney itself.

A major reveal gave sales another boost this week. Within minutes of the ‘VisionQuest’ finale hitting Disney+ on Tuesday night, fans rushed to buy ‘Avengers: Doomsday’ tickets. According to a box office forum post, the film sold more than 60,000 tickets for its Thursday night domestic previews alone after the Scarlet Witch’s return.

The same tracker said this was a level of presales he had never seen for a movie more than 30 days out from release. He also said the film’s most recent day of sales outpaced ‘Spider-Man: Brand New Day’ presales.

There are a few caveats. ‘Doomsday’ has had a much longer sales window than other films, so it is reaching milestones much further from release. The tracker also noted that presales still haven’t passed ‘Avengers: Endgame’, and it’s too early to know whether the new pace will continue.

The overseas picture looks strong too. Ticket sales in major European markets have reportedly beaten ‘Avengers: Endgame’ during comparable early sales periods in Germany, Spain and the Netherlands.

That’s the big question now. ‘Avengers: Doomsday’ is currently tracking for a domestic debut of $340 million to $369 million or more, which could beat the $360 million record set by ‘Spider-Man: Brand New Day’. A tracker on the BoxOfficeTheory forums also suggested preview grosses could reach $60 million to $70 million, close to the $72 million ‘Brand New Day’ made from its previews.

The real test comes on December 18, when ‘Avengers: Doomsday’ opens the same weekend as ‘Dune: Part Three’. For now, Marvel’s latest crossover is already shaping up to be one of the biggest box office events of the year.

Do you think ‘Avengers: Doomsday’ can break the domestic opening weekend record this December?

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