Bad Bunny Deletes His Entire Instagram Feed Right After His Super Bowl Performance
Bad Bunny has completely wiped his Instagram account just hours after delivering a historic Super Bowl halftime performance. The Puerto Rican superstar, who has over 51 million followers, left his feed entirely blank, removed his profile picture, and unfollowed every single account.
This sudden move has ignited a frenzy across social media, as fans scramble to figure out if this is a technical glitch or a calculated move to signal the start of a new chapter. On platforms like X, fan pages are already deep into the investigation, with many guessing that a new album or era is imminent.
Some fans are thrilled by the stunt queen behavior, while others are worried that the empty grid means he might disappear from the public eye for a long time. This kind of digital reset has become a popular tradition for major artists like Beyoncé and Taylor Swift, who often clear their social media before a massive announcement to build mystery and hype.
The timing makes perfect sense, as the Super Bowl is the biggest stage in the world for any performer. By following up a massive live show with a blank profile, Bad Bunny has ensured that all eyes remain on him even after the music has stopped. Some critics have argued that he simply likes attention, but in the world of global pop stars, that attention is the most valuable currency there is.
Bad Bunny has wiped his Instagram following his #SuperBowl halftime show. pic.twitter.com/McpZbitbWj
— Pop Base (@PopBase) February 9, 2026
This social media blackout comes at a time when the artist is already reaching new heights in his career. Just a week before the Super Bowl, he made history at the Grammys when his record Debà Tirar Más Fotos became the first all-Spanish album to win Album of the Year.
He is also currently in the middle of a massive world tour that is scheduled to take him through Latin America, Europe, and Asia over the coming months. Beyond his music, the man born Benito Antonio MartÃnez Ocasio has been making a serious name for himself in the acting world.
He recently starred as Oscar MejÃas, a caddy and aspiring restaurant owner, in the Netflix sequel Happy Gilmore 2 alongside Adam Sandler. He also joined a star-studded cast, including Austin Butler and Zoë Kravitz, in Darren Aronofsky’s crime thriller Caught Stealing, where he plays a character named Colorado.
Looking ahead, the star has hinted that he might be moving toward a quieter chapter later this year to focus on his personal life and mental health. This could mean fewer public appearances or a break from the constant cycle of touring and recording once his current obligations are finished.
Do you think Bad Bunny is getting ready to drop a surprise album this week, or is he actually preparing to take that long break he hinted at? Share your thoughts in the comments.