Bobby Kotick Claims Elon Musk Could Be the Ultimate Game Company Owner
Bobby Kotick, the former CEO of Activision Blizzard, recently praised Elon Musk as the ideal person to run a videogame company during an interview on the Rushmore podcast, as reported by TWIV.
Kotick led Activision Blizzard for more than 30 years, transforming a struggling $500,000 company into a powerhouse bought by Microsoft for $75.4 billion.
On the podcast, Kotick said, “Elon truly would be the best owner of any game company. No, he would. There’s not a person who’d be more qualified to build and run a game company.”
Musk’s gaming experience, however, is mostly limited to playing games like Quake, Diablo 4, and Path of Exile 2. He has admitted to using account boosting services to play at higher levels, arguing, “It’s impossible to beat the players in Asia if you don’t, as they do!” Musk is also working on a gaming project through his company xAI, promising an AI-generated game in 2026 and suggesting fully AI-created games could appear within the next three years.
Some industry veterans, like former Sledgehammer Games head Glen Schofield, have expressed skepticism about Musk’s ability to deliver on these promises.
Kotick continued to defend Musk when host Ari Emanuel suggested buying Twitter may have been a mistake. Kotick argued, “For the betterment of society he needed to actually own X.” He added, “No, he’s way too capable. The things he’s working on, there are too few people in the world that actually could do that. So those are the priorities of how do you actually save humanity, improve society, he’s got his priorities right.”
While Kotick clearly sees Musk as a capable and innovative figure, critics point out that owning and running a game company requires deep experience in game development, not just enthusiasm for gaming or AI experiments.
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