Justin Bieber Goes Live on Twitch for the First Time
Justin Bieber has officially started streaming on Twitch, marking his first broadcast on the platform. The pop star launched a channel under the handle JustinBieber and kicked things off with a casual basketball session with friends. He announced the live stream on X, writing, “Live on http://twitch.tv/justinbieber now.”
The debut stream was informal and relaxed, showing Bieber playing hoops and hanging out in a studio-like space.
Early viewers also saw him play billiards, giving fans a glimpse of his daily activities. Entertainment outlet Vulture described the launch as a low-key way for Bieber to introduce himself to Twitch audiences, noting that he didn’t rely on a big production or heavy promotion.
This is Bieber’s first verified Twitch stream. His channel now has an active page, and he has mentioned plans to stream daily.
According to coverage from TMZ and Vulture, Bieber wants to share casual content like warehouse tours and behind-the-scenes sessions, keeping the vibe unscripted and informal. This style fits Twitch’s popular non-gaming categories, like “Just Chatting,” which focus on casual interaction rather than gameplay.
Bieber’s move to Twitch is part of a larger trend of celebrities using creator platforms to connect directly with fans.
Many mainstream artists are exploring live streams, studio sessions, and other interactive content beyond traditional social media or music releases. Bieber’s quiet and intentional launch shows how big names are experimenting with new ways to engage their audiences.
Justin Bieber has gone live on Twitch for the first time ever and has announced that he will be streaming everyday while giving a tour of his INSANE warehouse 🤯🔥
— ryan 🤿 (@scubaryan_) October 22, 2025
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