Kendall Jenner Twists, Turns, and Teases in Throwback Shots That Flaunt Every Curve and Contour
Kendall Jenner is back in the spotlight with some throwback photos from her 2024 summer campaign with FWRD. Even though these images are a couple of years old, fans on social media are loving them again as they look for style ideas for the 2026 vacation season.
In one of the viral shots, Kendall lounges by a pool wearing the Jean Paul Gaultier Papillon Bikini Set. The triangle top features a bold blue and black butterfly print, matched with high-cut bottoms that show off her tall, athletic frame.
Her hair is slicked back in a wet-look style, and she keeps jewelry simple with just small gold hoop earrings. The campaign was shot by photographer Cameron Hammond, who is known for capturing models in natural light to make them look like they are on vacation, while Joseph Gilchrist handled the styling, focusing on bright, eye-catching colors.
Kendall’s influence goes beyond modeling. Since 2021, she has served as Creative Director of FWRD, helping blend high-end designer pieces with trendy, wearable fashion. The butterfly-themed set was part of a larger campaign that included brands like Bottega Veneta, Khaite, and Saint Laurent.
She is also the highest-paid model in the world, a title she has held since 2017. Outside of fashion, Kendall has grown her 818 Tequila brand into a lifestyle company. In March 2026, 818 Tequila launched a limited collaboration with Salt & Stone, a bodycare brand. The collection features a scented candle, deodorant, and body wash inspired by 818’s Tequila Añejo. “This collaboration was inspired by one of the best moments of any night out, the time spent getting ready with friends and mixing up cocktails,” Jenner said at the launch.
Kendall is keeping busy in fashion too. She appeared in Burberry’s 170th Anniversary campaign shot by Tim Walker and is on the March 2026 cover of Vogue France, photographed by Renell Medrano. She recently walked in Paris Fashion Week for Schiaparelli, wearing a sheer black polka-dot gown, and stars in Khaite’s latest campaign. Fans also expect her at the 2026 Met Gala.
She continues her work with wellness brand Alo Yoga. “Alo’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out,” Kendall said about the partnership. She helped select pieces for their Fall 2025 and early 2026 campaigns focused on movement and recovery.
The return of Kendall’s 2024 butterfly bikini shows how influential her style remains. Even years later, her looks continue to inspire fans and set trends.
Kendall Jenner’s style and business moves show she is more than just a model. She shapes fashion, wellness, and lifestyle trends, and this throwback reminds us why people watch her every move. What do you think about her 2024 bikini making a comeback in 2026? Would you try the butterfly print? Share your thoughts in the comments.