Kevin Feige Admits Marvel Made Too Much Content Too Fast, Here’s What to Expect in the Future

Kevin Feige, the big boss at Marvel Studios, recently opened up about how the studio might have pushed things too far after Avengers: Endgame.

In a chat with reporters in Los Angeles, Feige revealed that Marvel created over 127 hours of movies and shows in just six years, more than double what they made in the previous 12 years. That’s a huge jump, and it seems it caused some problems.

Feige didn’t hold back. He said, “That’s too much. For the first time ever, quantity trumped quality.” The fast pace, especially with so many shows on Disney+, stretched Marvel’s creative teams too thin.

“We always had more characters than we could possibly make because we weren’t going to make a movie a month. Suddenly, there’s a mandate to make more,” Feige explained. The pressure to produce more content quickly meant some projects didn’t get the time or care they needed.

The result? Some Marvel movies and shows haven’t been as successful as expected. Even well-reviewed films like Thunderbolts* struggled at the box office, and viewers have been tuning out some TV shows. Feige said some fans felt confused, commenting, “Some audiences were still feeling that notion of, ‘I guess I had to have seen these other shows to understand who this is.’” Basically, with so many stories happening at once, it got hard to keep up.

Because of this, Marvel is now slowing down. Feige confirmed the studio will cut back to no more than three movies a year. They’re also reducing the number of live-action TV shows. Instead of tightly connecting TV and movie stories, many shows will stand on their own. Feige said, “We’re returning to allowing a TV show to just be a TV show.”

For example, even though the movie Thunderbolts* ended with a big event in New York, that won’t affect the series Daredevil: Born Again, even though both happen in the same city.

Looking ahead, Feige gave some hope that things will get back on track. He confirmed Avengers: Secret Wars, planned for 2027, will wrap up the current Multiverse Saga and act as a soft reboot. This means Marvel will refresh its stories and possibly bring in new characters and ideas.

Overall, the Marvel Cinematic Universe isn’t performing as well as it used to. Box office numbers are down, and Feige’s honest admission shows the studio knows it went too fast and is now working to focus on making better stories instead of just more stories. Fans can expect a slower pace and hopefully stronger, clearer movies and shows in the years to come.

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