Kylie Jenner Sparks Outrage by Promoting Controversial Cutting Jelly Trend

Kylie Jenner is facing intense backlash for her latest social media endorsement involving a controversial dietary supplement. The reality star shared a video on TikTok promoting Foodology’s “Cutting Jelly,” a product that has recently gone viral for its supposed ability to suppress appetite and aid in weight loss.

The supplement consists of gelatinous strips that have been nicknamed “Korean Ozempic” by some online communities. These strips are marketed as a way to slow down digestion and reduce the desire to snack, claims that have caught the attention of millions of users on the platform.

@kyliejenner these are amazing @FOODOLOGY US ♬ original sound – Kylie Jenner

In her video, Jenner showcased the pomegranate-flavored packets while preparing for a high-profile event. I’ve added a new favorite to my routine: pomegranate-flavored cutting jelly, she told her followers. She explained that she uses it for digestion and debloating, adding, My goal is to snack less for the new year. I’ve been bringing these everywhere.

Medical experts have expressed skepticism regarding the ingredients found in the jelly, such as garcinia cambogia. While some influencers claim the plant blocks carbohydrates from becoming fat, professionals have noted that these claims are often more about marketing than science. Some outlets have even gone as far as describing the product as essentially a laxative in jelly form.

Critics were quick to point out that Jenner appeared to edit the video so that the camera cut away every time she took a bite of the product. This led many to question if she actually consumes the supplement she is being paid to advertise to her massive audience.

The backlash on platforms like Reddit has been severe, with many users worried about the impact on young fans. It’s so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel and it may actually cause them serious harm, one commenter wrote.

Others reminded the public that the bodily functions the jelly aims to suppress are entirely natural. It is normal for your belly to be bigger after a meal. It is normal to feel full, a user noted, stressing that these are expected responses from a healthy body.

Aside from her brand deals, Kylie Jenner has been maintaining a high profile in the fashion world throughout early 2026. She was recently a standout guest at the spring couture shows in Paris, where she appeared alongside her sister Kendall. Her beauty brand, Kylie Cosmetics, also recently announced a new expansion into skin-tint technology.

On the personal side, Jenner has been frequently spotted with actor Timothée Chalamet. The pair recently attended several award show after-parties together, though they continue to keep the finer details of their relationship private. Fans are also keeping a close eye on the latest season of The Kardashians on Hulu, which is currently documenting the family’s newest business ventures.

The Jenner family’s influence remains immense, but this latest “laxative jelly” trend has reignited a fierce debate about the ethics of celebrity endorsements in the wellness space. Many advocates for body positivity are calling for more transparency and a move away from products that promote restrictive eating habits.

As the conversation continues to trend, it remains to be seen if Jenner will address the concerns of her followers or if the partnership will continue. For now, health experts are urging consumers to consult with doctors before trying any viral “cutting” supplements found on social media.

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