Netflix Cuts Ties with Meghan Markle Amid Brand Struggles

Netflix has officially ended its partnership with Meghan Markle’s lifestyle brand, As Ever, Page Six reports. The decision comes after Markle’s Netflix series, “With Love, Meghan,” failed to continue past its second season.

An industry source told Page Six, “Her show did not go on so it did not make sense to continue the partnership.”

A Netflix spokesperson said in a statement, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”

The streaming giant confirmed that Markle will now continue developing As Ever independently. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” Netflix added.

An As Ever representative told Page Six the company is ready to move forward on its own. “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more,” they said.

Markle, 44, and Prince Harry signed a $100 million deal with Netflix in 2020 after stepping back from royal duties. They released several projects under that contract, including their 2023 documentary “Harry & Meghan,” which was a ratings success. However, other projects like “Polo” and “With Love, Meghan” underperformed. Page Six previously confirmed that “With Love, Meghan” will not return for a third season.

Last year, the couple extended their deal with Netflix for a smaller amount, with new projects in development including adaptations of Carley Fortune’s book “Meet Me at the Lake” and Jasmine Guillory’s “The Wedding Date.” Netflix reportedly paid around $3 million for “Meet Me at the Lake,” but sources told Page Six that both films are currently stuck in limbo. “Three years in development for a movie like this at Netflix isn’t good,” a Hollywood insider said.

Additionally, Markle and Harry’s documentary “Cookie Queens,” which premiered at the Sundance Film Festival in January, has yet to secure a distributor.

Markle has also faced challenges with As Ever’s product sales since the brand officially launched in April 2025. Page Six reported last month that Netflix’s Los Angeles offices were filled with unsold As Ever items, including jam, candles, wine, and flower petal sprinkles.

This move signals a major shift for Markle and her lifestyle brand as she takes full control of its future.

It seems that As Ever is entering a new chapter, independent of Netflix. Personally, I think this could give Meghan more creative freedom, but it also puts pressure on the brand to prove itself in a competitive market. What do you think about Netflix cutting ties with As Ever? Share your thoughts in the comments.