‘One Battle After Another’ Star Teyana Taylor Fronts Calvin Klein’s Boldest New Bra Campaign Yet

Celebrity fashion campaigns have become something of an art form in their own right, with brands increasingly leaning on multi-hyphenate stars who bring more to a shoot than just a familiar face. The right pairing can turn a routine product launch into a genuine cultural moment.

Calvin Klein has built decades of brand identity around exactly that kind of star power, tapping performers whose presence alone can elevate even the most everyday product into something worth talking about. Its latest campaign continues that tradition with one of entertainment’s most dynamic current talents.

Teyana Taylor has officially been unveiled as the face of Calvin Klein’s Fall 2026 underwear campaign, fronting the launch of the brand’s new Perfectly Fit Custom Lift bra. The campaign went live globally on September 22 across Calvin Klein retail locations, calvinklein.com, social platforms, and high-impact out-of-home placements.

Directed by Gordon Von Steiner, the campaign leans heavily into Taylor’s background as a performer and choreographer, using her signature physicality to demonstrate the bra’s design. Set to Tina Turner’s “The Best,” the visuals shift between intimate, quiet moments and bold, full-body choreography, filtered through Calvin Klein’s signature visual language.

That emphasis on motion isn’t incidental. The Perfectly Fit Custom Lift bra is built specifically around personalized shaping, with tailored padding that adjusts based on size, offering enhanced lift for smaller sizes and comfortably reduced padding for larger ones, alongside smoothing wings and both underwire and wire-free options.

Teyana Taylor in new Perfectly Fit.

innovated for movement, comfort and lift. Perfectly Fit for every moment. pic.twitter.com/NWR9o2wHYC

— calvinklein (@CalvinKlein) September 22, 2026

Taylor spoke about what drew her to the campaign, framing it around how the right fit translates directly into confidence and performance. “When I feel good in what I’m wearing, you can see it in the way I move,” she said in comments reported by WWD. “I need something that can keep up with me — whether I’m on a red carpet, performing, running around with my kids or just at home.”

Teyana Taylor photographed by Gordon von Steiner for Calvin Klein pic.twitter.com/NKN1O3LW2I

— Film Updates (@FilmUpdates) September 22, 2026

She continued, emphasizing comfort as central to why the product resonated with her personally. “That’s what I love about the Perfectly Fit bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe, and I can just be me.”

The campaign fits into a broader strategy PVH Corp, Calvin Klein’s parent company, has pursued under CEO Stefan Larsson, who has focused on pairing the brand’s signature product lines with recognizable cultural figures for high-impact marketing moments. Taylor’s growing prominence across film and music makes her a natural fit for that approach.

It’s also not Taylor’s first connection to the Calvin Klein name this year. She’s previously turned heads in the brand’s ready-to-wear pieces on the red carpet, including a sculptural textured coat worn as a floor-length gown at the Tiffany & Co. Blue Book 2026 launch, a look that later landed her a spot on Vanity Fair’s 2026 Best Dressed List.

Perfectly Fit for comfort.

Teyana Taylor shows off the Perfectly Fit Lace Push Up Plunge Bra. natural, lightweight support with delicate lace accents.

find your perfect fit on Calvin Klein. pic.twitter.com/YmbbHrflSD

— calvinklein (@CalvinKlein) September 22, 2026

Beyond fashion, Taylor’s 2026 has been defined by major career milestones, including her Golden Globe win and Academy Award nomination for her supporting role in Paul Thomas Anderson’s ‘One Battle After Another.’ That momentum, paired with her established reputation as a performer and director, makes her an especially fitting choice to headline a campaign built entirely around confident, expressive movement.

Teyana Taylor photographed by Gordon von Steiner for Calvin Klein pic.twitter.com/dPg71RhDiT

— Film Updates (@FilmUpdates) September 22, 2026

With the Perfectly Fit line now rolling out globally, Calvin Klein appears to be betting that Taylor’s star power will do exactly what past campaigns with similarly dynamic performers have done: turn a product launch into something people actually want to talk about.

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