Selena Gomez Opens up About Feeling Sexy and Flirty in New Beauty Phase

Selena Gomez is embracing a vibrant new chapter in both her personal and professional life. On January 31, the multitalented actress and entrepreneur visited the Ulta Beauty location in El Segundo, California, to celebrate a massive milestone for her brand, Rare Beauty. This appearance follows her high-profile wedding to music producer Benny Blanco in September 2025, and it is clear that she is radiating a newfound sense of confidence.

During the event, the 33-year-old opened up about her current aesthetic and how she feels in her own skin. She shared that she is currently enjoying a beauty era that feels classic, maybe a little sexy. Gomez elaborated on this feeling, noting that she still feels youthful and is particularly drawn to a flirty, classic look at this stage of her life.

The launch at Ulta represents the first major retail expansion for Rare Beauty since it debuted nearly six years ago. Walking into the store and seeing her products on the shelves was a deeply emotional experience for the star. She described the moment as surreal, explaining that visiting the shop the other night made the entire journey feel so official.

This partnership with the beauty retailer extends beyond just commerce, as it includes a significant charitable component throughout the month of February. Gomez detailed a special initiative where customers can contribute to a greater cause at checkout. She explained that for any purchase made, shoppers can choose to make a donation, and 50 percent of it will go to the Ulta Beauty Charitable Foundation.

The remaining half of those donations will be directed to the Rare Impact Fund, which focuses on expanding mental health services and education for young people. Gomez expressed her sincere gratitude that the retailer is not just hosting her products but also backing its bigger purpose. This mission-driven approach has become a hallmark of her business strategy as she continues to grow her empire.

Outside of her business ventures, Gomez has been keeping an exceptionally busy schedule in Hollywood. She is currently riding a wave of critical acclaim for her performance in the musical drama Emilia Pérez, which has positioned her as a major contender during the awards season. The film, which also stars Zoe Saldaña and Karla Sofía Gascón, has been praised for its bold storytelling and Gomez’s powerful supporting turn.

Fans can also look forward to her highly anticipated portrayal of music legend Linda Ronstadt in an upcoming biopic. The project is currently in the works with producers James Keach and John Boylan, and Gomez has already spent time with Ronstadt to prepare for the role.

On the television front, she continues to dominate with the fifth season of Only Murders in the Building, which recently introduced new cast members like Renée Zellweger and Christoph Waltz to the Arconia’s mysterious halls.

Additionally, she is returning to her roots as an executive producer and recurring guest star in the sequel series Wizards Beyond Waverly Place. While she has hinted in recent interviews that her music career might take a backseat to her acting and producing roles in the future.

How do you feel about Selena Gomez moving toward more dramatic acting roles and biopics after her recent success in Emilia Pérez? Share your thoughts in the comments.