‘Spider-Man: Brand New Day’ Star Sadie Sink Trades Her MCU Suit for Denim in Calvin Klein’s Latest ‘Feel the Fit’ Campaign

Sadie Sink has had quite the run over the past year, jumping from the nostalgic horror of ‘Stranger Things’ into the middle of the Marvel Cinematic Universe. Between her rising profile as an actor and her steadily growing presence in fashion campaigns, the star has become one of those rare names who can move seamlessly between blockbuster franchises and glossy ad campaigns without missing a beat.

That crossover appeal is exactly why Calvin Klein came calling this fall. The brand has been rolling out its “Feel the Fit” denim campaign in chapters throughout the season, tapping high-wattage names to front each new installment and generate buzz across both fashion and entertainment audiences.

Now Sink is the face of the campaign’s newest chapter, and the accompanying images, shared by Cosmic Marvel and showing her in a tailored grey vest paired with denim, have already started circulating widely online. Calvin Klein confirmed that Sink stars in the second chapter of its Fall 2026 “Feel the Fit” campaign, following Canadian pop star Tate McRae, who opened the series the previous month.

Directed by Aidan Zamiri, the campaign leans into everyday, almost chaotic vignettes, with Sink’s chapter featuring a kitchen tap erupting and a toaster exploding as she gets ready to go out, all while showing off Calvin Klein’s key fall denim styles. The collection highlighted throughout includes the brand’s returning ’90s Straight Jean in refreshed washes, along with the relaxed Low Rise Baggy Jean and the structured, dark-rinse High Rise Loose Jean.

grey pinstripe. Sadie Sink wears Calvin Klein Collection by Veronica Leoni to the Spring 2027 runway show in New York. pic.twitter.com/LviqKX95Fv

— calvinklein (@CalvinKlein) September 14, 2026

Sink spoke about the partnership in a statement, saying denim has always been a staple in her wardrobe, which made the collaboration feel natural to her. She added that finding the right pair of jeans has a way of changing how someone carries themselves, and that each look in the campaign let her explore a different side of her style while still feeling like herself, according to comments shared with Just Jared.

The campaign video also finds Sink dancing to Willa Ford’s 2001 track “I Wanna Be Bad,” giving the visuals an early-2000s energy that fits neatly alongside Calvin Klein’s signature minimalist aesthetic. The full campaign launched globally on September 1 across Calvin Klein’s retail locations, its website, and social platforms.

sadie sink and maya boyd serving face together at calvin klein spring 2027 show <3 pic.twitter.com/mdG1iJxTCZ

— ‎ً (@softiealiaa) September 11, 2026

Sink’s ad campaign arrives on the heels of a genuinely massive year for the actor. She recently starred in ‘Spider-Man: Brand New Day,’ a role that has clearly boosted her visibility well beyond her ‘Stranger Things’ fan base and positioned her as one of the industry’s most in-demand young stars.

That momentum has not gone unnoticed by the fashion world either. Sink also made headlines for her appearance at the BAFTAs earlier this year, where fans flooded social media with praise for her red carpet look, further cementing her status as a genuine style icon in addition to an in-demand actor.

feeling Sadie Sink in grey.

seen arriving to the Calvin Klein Collection Spring 2027 runway show by Veronica Leoni.

Terminal Warehouse, New York City pic.twitter.com/z09EJgmpsk

— calvinklein (@CalvinKlein) September 12, 2026

For Calvin Klein, pairing its “Feel the Fit” campaign with someone riding this level of cultural momentum is a smart bit of timing. Sink’s blend of blockbuster credibility and effortless personal style makes her a natural fit for a campaign built entirely around the idea of confidence translating through clothing.

With PVH, the parent company behind Calvin Klein, reporting $8.95 billion in revenue in 2025 and continued growth into this year, the brand’s strategy of tapping culturally relevant stars like Sink and McRae appears to be paying dividends. Whether fans are drawn in by the nostalgia-tinged campaign visuals or simply by Sink’s undeniable star power, “Feel the Fit” has once again proven itself a savvy vehicle for keeping Calvin Klein in the cultural conversation.

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