Sydney Sweeney Bares Sizzling Underwear in New SYRN Campaign
Sydney Sweeney is making waves in both Hollywood and fashion. The actress isn’t just acting; she’s building a brand that grabs attention every time. Her latest project, the lingerie line SYRN, just launched a new campaign that is fun, flirty, and full of personality.
The campaign, shared on Sweeney’s Instagram, is called “midnight snack.” “midnight snack time for allll 😉🥤🥨 our playful @syrn is now live at syrn.com,” she wrote. The photos show Sweeney and friends exploring a convenience store, swinging t-shirts, grabbing snacks, and showing off the new collection of white lingerie and boxer briefs. The campaign blends high-fashion looks with a casual, playful vibe that feels approachable.
This new launch comes after a big year for Sweeney in film. She starred in The Housemaid, a psychological thriller with Amanda Seyfried that earned over $350 million worldwide. Directed by Paul Feig, Sweeney plays Millie, a housemaid caught in a dangerous web of power and seduction.
Before that, she earned praise for her role as boxer Christy Martin in the 2025 drama Christy. Sweeney gained 30 pounds for the role and performed her own stunts, showing her dedication to the craft. Her performance earned a Virtuoso Award at the Santa Barbara International Film Festival and a Best Actress nomination at the Astra Film Awards.
Fans have more to look forward to in 2026. Sweeney will star in a new Barbarella film for Sony Pictures and play Kim Novak in the romantic drama Scandalous, directed by Colman Domingo.
She’s not leaving her roots behind either. Euphoria Season 3 will bring back her original character, showing a grown-up, more complex version of the teen audiences first met years ago. On top of her film and TV work, Sweeney is expanding SYRN into beauty, with trademarks hinting at future skincare and cosmetics products.
Whether she’s opening a new fashion collection, ringing the opening bell at the New York Stock Exchange, or starring in blockbuster films, Sydney Sweeney knows how to stay in the spotlight. With a sequel to The Housemaid already in the works and a summer blockbuster season ahead, it’s clear her influence in entertainment and fashion will continue to grow.
What do you think is the boldest look from Sydney Sweeney’s new collection? Share your thoughts in the comments.