Sydney Sweeney Catches Eyes in Pink Mid-Shoot for Kérastase Campaign

Sydney Sweeney is currently busy working on multiple projects, and new photos show her filming a campaign for Kérastase while staying in Portugal. According to reported on-set images, the actress took time during her movie schedule to shoot an advert for the brand’s hair oil.

The shoot took place at the Palácio Nacional de Queluz, a historic location often called the “Portuguese Versailles.” Sweeney was seen posing with a large version of the product, even balancing it on her head and playfully leaning in to kiss it during the shoot.

For the campaign, she wore a soft pink dress designed by Magda Butrym. The outfit stood out against the palace setting and matched the light and polished tone of the campaign visuals.

📸 Sydney Sweeney spotted shooting Kérastase campaign at the Palacio Nacional de Queluz in Portugal. pic.twitter.com/h22gUQKA6j

— Sydney Sweeney Fans (@sweeneydailyx) March 28, 2026

At the same time, Sweeney is in Portugal filming a new project based on the novel The Custom of the Country by Edith Wharton. In the adaptation, she plays a young woman chasing social success after moving to New York. The film also features Leo Woodall, along with Dominic West, Rose Leslie, Matthew Goode, and Hugh Dancy.

Director Josie Rourke spoke about casting Sweeney, saying, “As I was writing this adaptation, Sydney Sweeney lived in my head as this iconic character – it’s as if Wharton sat down a century ago and wrote the role for her.”

Sweeney’s career has grown quickly over the past few years. She gained wide recognition through shows like Euphoria and The White Lotus. More recently, she starred in films such as Anyone But You and The Housemaid, with the latter performing strongly at the global box office.

Outside of acting, she is also building her business profile. She recently launched a lingerie line called Syrn, offering a range of pieces at different price points. Reports also point to her strong income from brand deals, including partnerships with Armani Beauty, Miu Miu, Laneige, and American Eagle.

One of her recent campaigns with American Eagle sparked debate online, but it still had a clear business impact, with the company seeing a rise in its stock after the release.

From what has been reported, Sweeney’s earnings have increased sharply in recent years, supported by both acting roles and brand work.

Sydney Sweeney is clearly making smart moves. She is not only focusing on acting but also building a strong presence in fashion and business. The mix of film projects and brand deals is helping her grow fast in the industry.

What do you think about her latest campaign and her growing career? Share your thoughts in the comments.