Sydney Sweeney Goes Bare in Lacy Thong and Bra for SYRN Shoot

Sydney Sweeney is making waves again, but this time it’s not for a movie role, it’s for her lingerie brand, SYRN. The actress, best known for her work on Euphoria and recent films, is stepping into the fashion world with bold moves that are turning heads.

Her latest campaign, covered by Vogue, shows Sweeney in a matching lace bra and thong, designed to highlight the brand’s focus on fit and comfort for a range of body types. “I wanted to create a place where women can feel confident and free,” she said in a press statement about the campaign, emphasizing that SYRN is about empowerment.

The campaign caught extra attention with a daring stunt: Sweeney climbed the Hollywood sign to hang bras across it. The dramatic act symbolized liberation from uncomfortable lingerie, sparking widespread conversation on social media. ScreenGeek tweeted an image of the campaign, showing Sweeney in the striking lace pieces, adding fuel to the buzz online.

Sydney Sweeney for SYRN – her new lingerie brand. pic.twitter.com/IHNM3rmqNr

— ScreenGeek (@RealScreenGeek) March 11, 2026

While her fashion line grows, Sweeney is keeping busy in Hollywood. She is set to reprise her role in the thriller sequel The Housemaid’s Secret, and she will portray Kim Novak in the upcoming biopic Scandalous, directed by Colman Domingo. The film explores Novak’s romance with Sammy Davis Jr., and early reports suggest it could be awards-season material.

Sweeney is also expanding SYRN through a partnership with Amazon to reach customers worldwide. Industry experts have praised her ability to balance creative and commercial projects. Outside of work, she continues to enjoy hobbies like restoring vintage cars and spending time with her dogs in Los Angeles.

From her bold Hollywood sign stunt to the campaign photos, Sweeney is showing she isn’t afraid to take risks to make her mark. Her move from acting into fashion seems to reflect her confidence in owning her image and business.

Sydney’s approach is fearless and provocative, showing that she’s willing to push boundaries in both fashion and marketing. It’s exciting to see an actress take full control of her brand this way. What do you think of her bold Hollywood sign stunt and her lingerie campaign? Share your thoughts in the comments.