Sydney Sweeney Pushes Boundaries in Her Raunchiest Syrn Ad To Date
Sydney Sweeney has once again set social media ablaze with her most provocative advertisement yet for her lingerie brand, SYRN. As part of a series of high-energy promotions, the 28-year-old actress shared a sizzling campaign for the unisex Midnight Snack collection.
The imagery features Sweeney in a series of bold poses alongside a male model, using cheeky themes to highlight the brand’s latest offerings. In the primary campaign image, Sweeney is seen in a daring interaction with a male model, who is dressed in little more than shoes and a barcode sticker.
Dressed in her own $16 SYRN underwear paired with an $89 unisex button-down shirt and towering wedges, Sweeney delivers a striking look at the camera. She captioned the Instagram reveal with a playful midnight snack time for allll, signaling that the brand is officially expanding its reach to include menswear.
The promotional shots further showcase Sweeney’s design range, featuring pieces like the Rear View Mid Rise Bikini and the Knot Just Friends Twist Front Bralette. One particularly playful shot captures a male model throwing her over his shoulders as the pair laughs, emphasizing a sense of fun and spontaneity.
Sweeney noted during the launch that she specifically wanted to ensure the brand was treating the boys, too, with this new release. This bold marketing push coincides with Sweeney’s recent reflections on her personal life and the type of partner she values.
Amidst her ongoing public relationship with music mogul Scooter Braun, 44, she recently sat down with Cosmopolitan to pull back the curtain on her dating preferences. She described her ideal partner as someone athletic, outgoing, and funny, noting that as a sporty girl, she needs a man who can climb mountains and go skydiving by her side.
However, the actress was quick to clarify that while she appreciates a strong partner, she remains fiercely independent. I am a boss in my life, she asserted, adding that she is confident, successful, and doesn’t actually need a man.
She acknowledged that her level of success can be intimidating to some, stating that it takes a very specific person to handle the world that comes with being a Hollywood superstar. Sweeney also reflected on her transition into the public eye after keeping her seven-year relationship with restaurateur Jonathan Davino largely private.
She admitted that while she is still figuring out love in her 20s, it is a challenge to navigate those emotions while millions of people offer their opinions. Despite her high-profile status, she remains focused on her work, but expressed a newfound desire to truly experience things rather than just putting her head down.
Currently, Sweeney is experiencing a massive professional surge, with several major projects slated for release throughout the year. She is set to return to her Emmy-nominated role as Cassie Howard in the long-awaited third season of Euphoria, which is currently back in production.
On the film front, she has a packed schedule that includes the sports biopic Christy, where she transforms into boxing legend Christy Martin, and the romantic drama Scandalous, directed by Colman Domingo.
She is also slated to star in and produce a live-action Gundam adaptation and a remake of the sci-fi classic Barbarella, solidifying her presence across multiple blockbuster genres.
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