Sydney Sweeney Strips It Back in White Bra for SYRN—and All Eyes Are Watching

Sydney Sweeney is making headlines again, this time not just for her acting but for her new lingerie brand, SYRN. The actress recently shared images from the campaign featuring a striking white bra, and fans immediately took to social media to share and comment.

The shots highlight the brand’s mix of classic glamour and modern edge, a look that reflects Sweeney’s signature style.

SYRN launched in early 2026 with bold moves, including a stunt where bras were reportedly draped over the Hollywood sign overnight. I wanted to build a lingerie brand that feels like it understands women instead of talking at them, Sweeney said during the official rollout.

She also shared a personal connection to the project, noting, I was in the 6th grade with DDs and I hated the bra I had to wear, so designing for different bodies is a huge part of this. The line includes forty-four different sizes and aims to balance style with everyday comfort. I’m not one thing, no woman is, she added. I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs.

Sydney Sweeney for SYRN. pic.twitter.com/URnW34DY53

— JumpTrailers (@JumpTrailers) February 24, 2026

Her entrepreneurial efforts come alongside a busy acting schedule. In 2025, she starred in the thriller The Housemaid, directed by Paul Feig, which became a box office hit, grossing over $385 million. She played a domestic worker with a dark past, earning praise from critics and solidifying her status as a leading actress.

Looking ahead, Sweeney has a packed 2026 schedule. She is set to return as Cassie Howard for the third season of Euphoria this April. On the film front, she will star in Netflix’s live-action Gundam adaptation alongside Noah Centineo and lead the romantic drama Scandalous, directed by Colman Domingo, playing Hollywood legend Kim Novak.

She also recently starred in Christy, a biopic about boxer Christy Martin, a role that required months of ring training. I was inspired by her strength and perseverance, Sweeney said. It was the most demanding thing I’ve ever done.

Whether designing lingerie, performing action scenes, or taking on physically demanding roles, Sweeney continues to show her versatility. Her work with SYRN and her acting projects demonstrate a dedication to authenticity and hard work. Fans can expect more collections and major film releases as the year progresses, keeping Sydney Sweeney in the spotlight.

Her approach to creating lingerie that truly considers women’s comfort and style is impressive. Combining that with her ongoing acting achievements makes her one of the most exciting young stars today. What do you think of Sweeney’s SYRN line, and which of her upcoming films are you most excited to see? Share your thoughts in the comments.