Sydney Sweeney Walks Through LA in Lingerie and Stockings in Eye-Catching Look

Sydney Sweeney has been turning heads on the streets of Los Angeles in her new lingerie line, Syrn. The 28-year-old actress launched the brand last month, and fans have been treated to a series of images and videos showing her modeling pieces from the first collection.

A month-old behind-the-scenes video shows Sweeney wearing a burgundy lace lingerie set called “Bite” while walking through LA. In one clip, she steps out of a car, throws a jacket over her shoulder, and makes her way into the United Artists Theater. The marquee reads “Syrn the Seductress” with SYD highlighted in red, a nod to her nickname.

In another throwback video, shot by renowned photographer Ellen von Unwerth, Sweeney is pressed against a vintage car and shields her eyes from the flashes of paparazzi cameras, giving the shoot an old Hollywood feel. With a burgundy fur jacket falling off her shoulders, she models a lace bra priced at $89, a matching thong for $19, and a garter with a garter belt for $22.

sydney sweeney for syrn 🎥 pic.twitter.com/oMNdd2qV2j

— cinesthetic. (@TheCinesthetic) March 6, 2026

“The shoot celebrates ‘the art of the tease’ and introduces the ‘Seductress’ collection of the brand,” according to Syrn’s Instagram post.

The Los Angeles setting is meaningful, as Sweeney previously teased the brand with a bold stunt on the Hollywood sign, draping it with bras in every color and size. The first drop of Syrn included bras in sizes 30-38 A-DDD/F, with plans to expand to 42DDD, and underwear from XXS to 3X. Most items have already sold out on the website.

This throwback content gives fans a closer look at Sweeney’s new venture and the sultry aesthetic of Syrn, mixing playful tease with bold fashion choices. What do you think about her new brand and the provocative launch campaign? Share your thoughts in the comments.