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The Avengers Assemble for the Holidays With a Festive ‘Avengers: Doomsday’ Christmas Tree in Tokyo

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Marvel’s promotional campaign for ‘Avengers: Doomsday’ keeps finding new ways to show up around the world, and the holiday season has given it another one. Japan has become one of the most enthusiastic stops on the film’s global marketing tour, with Tokyo now adding a seasonal display to the list.

Fans in Japan have plenty to celebrate. ‘Avengers: Doomsday’ opens there on December 18, the same day as its US release, with Walt Disney Japan handling distribution. That is a notable change from earlier MCU entries, and it means Japanese audiences won’t have to dodge spoilers online.

Now the campaign has gone festive. Photos shared on X by Cosmic Marvel, credited to fan photographer @imy_miiii, offer a first look at an ‘Avengers: Doomsday’-themed Christmas tree in Tokyo.

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The display is striking. A tall evergreen is decorated with shiny silver, green, and teal ornaments, framed by 2 smaller trees on either side. A large Avengers “A” logo stands at the front, mounted above a sign with the film’s Japanese title, while a close-up shows Captain America’s shield resting among the branches.

The photos also suggest the display was still being finished. Barrier tape and a traffic cone can be seen at its base, hinting that fans got an early peek before the official unveiling.

The tree appears to be part of a larger holiday event. According to Metropolis Japan’s winter illumination guide, Hibiya is taking a cue from the movies this year, with an 8-meter full-color tree inspired by ‘Avengers: Doomsday’ standing in Hibiya Step Plaza and featuring a light show synced to music.

The display is part of the HIBIYA Magic Time Illumination, which runs from November 12 to February 28. The Avengers tree itself will be lit from 4 pm to 11 pm between November 12 and December 25, while full-color and white lights line nearby Hibiya Nakadori Street.

The tree is just the latest piece of a massive campaign in the country. On November 1, central Tokyo hosted a Doctor Doom parade as part of the Nihonbashi-Kyobashi Festival, a long-running local celebration.

The parade was a sight to behold. It was led by a giant Doom float around 4.5 meters tall and weighing about 1.5 tons, followed by around 60 cloaked members of the so-called Doom Corps carrying Avengers flags. A marching band played the Avengers theme and the Marvel Studios fanfare.

The event also introduced a new face for the campaign. Nobu, one half of the comedy duo Chidori, was named the new Avengers ambassador at a kickoff ceremony in Kyobashi.

Doom has also appeared elsewhere in Japan. A Doom statue was displayed in the lobby of 109 Cinemas Osaka Expo City, and new team posters have been spotted at the Grand Cinema Sunshine in Tokyo.

The festive touch fits a film built for the holiday season. Back in the US, fans can even hang Doom on their own trees, with Hallmark releasing a Doctor Doom Keepsake Christmas ornament inspired by the film.

The stakes for the movie are huge. It’s the first Avengers film in theaters in 7 years, following ‘Avengers: Endgame’, and it brings together the Avengers, the X-Men and the Fantastic Four to face Robert Downey Jr.’s Doom. The Russo brothers return to direct.

With the tree lighting up just as the countdown enters its final weeks, Tokyo’s display adds a cheerful twist to a campaign that has mostly focused on Marvel’s most menacing villain. For fans in the city, it’s a festive photo spot before the heroes return to the big screen.

Which ‘Avengers: Doomsday’ holiday promotion would you most like to experience?

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