Zendaya Stuns as She Takes Over Louis Vuitton for Major Monogram Anniversary Moment

Louis Vuitton is celebrating a massive milestone this year, and they have brought in some very famous friends to help. To mark the 130th anniversary of its iconic Monogram pattern, the fashion house has launched a new campaign starring Zendaya. The actress, who is known for her roles in Dune and Euphoria, appears in new photos and videos posing with the classic Speedy handbag.

This new project follows an earlier set of ads from January that focused on vintage bags to show how they get better with age. The head of the company, Bernard Arnault, recently explained that they are choosing to focus on their core products instead of trying to do too many different things. He noted that even though these bags have been around for over 50 years, the campaign has been doing incredibly well with the public.

One of the most interesting parts of the campaign is a short film directed by Roman Coppola, where Zendaya talks to her bag. She tells the handbag that she feels a shared connection of speed and says it feels like a reflection of my own instinct for velocity. Zendaya has been a brand ambassador for Vuitton since 2023, and she is just the first of many stars who will be featured in this anniversary year.

Zendaya stuns for Louis Vuitton. 🎥 pic.twitter.com/6MglLFhGOE

— Film Crave (@_filmcrave) February 4, 2026

Starting on February 11, more famous faces like Catherine Deneuve and Hoyeon will appear in their own ads. The Speedy bag itself has a long history and was even customized with graffiti by designers in the past.

To keep the celebration going throughout the year, the brand is planning to open special pop-up shops and release limited-edition collections that honor its famous brown and gold pattern.

As of February, Zendaya is having what many are calling her biggest year yet in Hollywood. Just yesterday, the first full trailer for her new A24 movie, The Drama, was released to huge buzz online.

In that film, she stars alongside Robert Pattinson as an engaged couple whose lives fall apart right before their wedding after they share their darkest secrets. The movie is directed by Kristoffer Borgli and is set to arrive in theaters on April 3.

Fans of her television work are also getting ready for the return of Euphoria, as HBO has finally confirmed that Season 3 will premiere on April 12. The new season will feature a five-year time jump, showing Rue and her friends as adults after they have left high school.

The busy star isn’t stopping there, as she will also be seen in the new Marvel movie Spider-Man: Brand New Day on July 31 alongside her real-life fiancé, Tom Holland. To wrap up the year, she will return as Chani in Dune: Part Three on December 18. With major projects coming out in a single year, she has officially become one of the most successful and recognizable actresses in the world.

Which of Zendaya’s many big projects are you most excited for? Share your thoughts in the comments.