‘Stranger Things’ Star Millie Bobby Brown Keeps Summer Alive in Breezy New Florence by Mills Snap
Summer may be winding down, but Millie Bobby Brown is clearly not ready to let go of the sunshine. The ‘Stranger Things’ star has spent years building Florence by Mills into a thriving beauty empire, and her latest promotional moment for the brand is pure warm-weather escapism.
Brown launched Florence by Mills back in 2019 as a Gen Z-focused line of clean skincare and makeup, with Ulta Beauty as its exclusive U.S. retail partner. The brand was named after her grandmother, and Brown made sure the entire line was PETA cruelty-free and vegan-certified.
Now, Florence by Mills has shared a fresh photo of its founder soaking up the sun. In the image, Brown poses on a sunny balcony overlooking a pool, palm trees, and sparkling water, wearing a matching set from FBM Fashion.
The look features a pale blue cropped top with a square neckline, paired with high-waisted denim shorts. Brown holds up a bottle of the brand’s Coastal Chic mist with her eyes closed and a soft smile, fully embracing the tropical setting.
It’s a fitting backdrop for the product. Coastal Chic is a hair and body mist that Florence by Mills promotes as a way to keep a warm, tropical vibe going all year long, and it’s available at Ulta Beauty.
Coastal Chic has become one of the brand’s signature fragrances. It’s part of what Florence by Mills calls its big 3 mists, alongside Love Core and Soft Girl, which fans can wear on their own or layer for a custom scent.
The brand has even suggested stacking Coastal Chic with Soft Girl for a warm, sweet combination that lasts all day. Earlier this year, Florence by Mills also boldly declared Coastal Chic the scent of the summer, and the new photo suggests the company wants that energy to stretch well into fall.
The mist has also earned a spot in the brand’s go-to routine, which pairs it with Pineapple Whip moisturizer, Cheeky Pop blush, and Stay Plush lip oil. Over the years, Florence by Mills has expanded into fragrance and even a coffee line, while Brown also launched a separate fashion line, Mills by Millie Bobby Brown, at Walmart.
The sunny post arrives during a whirlwind few weeks for the 22-year-old. On September 17, Brown and husband Jake Bongiovi, revealed they had welcomed their second child, a baby boy, sharing a photo of his tiny hand on Instagram.
The couple had previously adopted a baby girl in the summer of 2025, and Brown has been open about wanting a big family. Days later, on September 22, the pair celebrated their 2nd wedding anniversary with a family photo marking the milestone.
Brown’s acting career remains just as busy as her entrepreneurial ventures. ‘Enola Holmes 3’ premiered on July 1, with Brown reprising her role as the famous detective’s sister while also serving as a producer.
She’s also set to star in Netflix’s romantic comedy ‘Just Picture It’ alongside Gabriel LaBelle, a project she developed from its inception and is producing. On top of that, she’s reportedly teaming up with David Harbour to play father and daughter in a new series.
Between motherhood, movies, and a growing beauty and fashion business, Brown is juggling a lot. Still, moments like this breezy balcony shoot show she knows exactly how to keep her brand feeling fresh, relatable, and sun-kissed.
What do you think of Millie Bobby Brown’s latest Florence by Mills summer look?
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