‘Barbie’ Star Margot Robbie Trades the Front Row for Jasmine Fields in Chanel’s Dreamy New Fragrance Film
Few celebrity partnerships feel as natural as Margot Robbie and Chanel, and the actress’ latest project with the French house takes that bond somewhere unexpectedly earthy. Robbie has served as a Chanel ambassador for the past 8 years, and she was the last ambassador personally chosen by Karl Lagerfeld before his death.
Her campaigns for the brand have become events in their own right. Earlier this year, she recreated Kylie Minogue’s ‘Come Into My World’ music video for a Chanel 25 handbag spot directed by Michel Gondry, who also helmed the original clip, with multiple versions of Robbie moving across a Parisian sidewalk set. Before that, she became the face of Chanel N°5, following Nicole Kidman, Catherine Deneuve and Marion Cotillard.
That legacy sets the stage for Robbie’s newest chapter with the house. On October 16, Cinethology shared 2 striking images of the star from her latest Chanel outing, showing her kneeling in a black top and jeans while smiling over a pile of white blossoms, and standing in a lush flower field with green hills behind her.
The photos come from a new short film and photo series that sees Robbie travel to Grasse alongside Olivier Polge, Chanel’s in-house perfume creator. Timed to the jasmine harvest, the film offers a rare look at the house’s flower fields in the town widely regarded as the perfume capital of the world.
The project premiered exclusively with HERO and Heroine, while Chanel also gave Who What Wear exclusive access to the short. Together, the film and its imagery celebrate the house’s commitment to craftsmanship and the people behind its signature scents.
Margot Robbie stuns for Chanel. 📷 https://t.co/xbbH2okvmm
— Cinethology (@thecinethology) October 16, 2026
The location carries real history. Grasse is the birthplace of Chanel N°5, with perfumer Ernest Beaux first choosing Grasse jasmine to compose the fragrance in 1921, and the flower is still picked by hand for every bottle sold today.
The process shown in the film is remarkably precise. Every jasmine flower is harvested at dawn between August and October, then weighed and sent for extraction within 3 hours to preserve its scent, and a single 30 ml bottle can contain up to 1,000 blossoms.
The fragrance itself is a layered floral aldehyde composition, with notes that include jasmine, neroli, may rose and sandalwood. Seeing Robbie with her hands full of freshly picked petals gives that heritage a refreshingly hands-on feel.
Princesa da Chanel 🩷 https://t.co/40OZyGYzKf
— Portal Margot Robbie |Fan Site| (@PortalRobbie) October 16, 2026
The conversation between Robbie and Polge also reveals how fragrance shapes her acting process. In the film shared by Who What Wear, she compared the work of a perfumer and an actress as two forms of emotional storytelling, adding, “I find it really helpful to pick a fragrance for every character I play.”
She also described scent as deeply transportive, a sentiment that fits neatly with a project built around memory, craft and place. For fans who know Robbie mostly from red carpets, it is a rare look at how personally she connects with the brand she represents.
The jasmine-field shoot caps a stylish year for the star. In March, she attended Chanel’s fall 2026 show in Paris after wrapping her ‘Wuthering Heights’ press tour, debuting a new bob with fringe bangs that marked a sharp departure from the romantic waves she wore while promoting the film.
Margot Robbie for Chanel. 📷 https://t.co/dwzCjjZUor
— Film Crave (@_filmcrave) October 16, 2026
At that same show, she wore sheer trompe l’oeil couture jeans from Chanel’s spring 2026 couture collection, carefully stitched to mimic classic denim. Back in February, she also wore head-to-toe Chanel at Tropfest 2026 in Australia.
Margot Robbie para a Chanel 🌸 https://t.co/42p1fweUqs
— Margot Robbie Brasil · Fã-clube (@MargotRobbieBR) October 16, 2026
Compared with those polished runway moments, the Grasse imagery feels softer and more intimate, trading couture for a simple black top and a field full of flowers. It is a fitting reminder that behind every iconic bottle lies an enormous amount of careful handwork.
Which of Margot Robbie’s Chanel moments do you love most?
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