Disney Lost Staggering Amount of Money on ‘The Marvels’ as True Numbers Are Revealed

'The Marvels' Struggles with Lowest MCU Opening Weekend Ever

Disney had a tough time in 2023. It was the first year in a while they didn’t have a billion-dollar movie, and most Marvel Studio projects flopped.

‘The Marvels’ came out in November 2023. While it wasn’t expected to match ‘Captain Marvel’ at the box office, no one saw the massive loss coming.

‘The Marvels’ holds the title for the MCU’s lowest-grossing movie yet, and it’s the first to not hit $100 million domestically. Deadline’s recent report unveiled the extent of the studio’s losses on this latest Captain Marvel installment.

Here’s the summary:

  • Box Office: The film earned $84.5 million domestically and $121.6 million internationally, totaling $206.1 million worldwide.
  • Revenues: The movie generated $88.0 million from theatrical releases, $40.0 million from home entertainment, and $90.0 million from television and streaming, amounting to total revenues of $218.0 million.
  • Expenses: The production costs were $270.0 million, prints and ads amounted to $110.0 million, residuals and other distribution expenses were $21.0 million, interest and overhead were $54.0 million, and participations are not specified. Total expenses amount to $455.0 million.
  • When you combine revenue and expenses, the studio lost $237 million dollars on the release.

The commonly cited explanation for the failure of ‘The Marvels’ was sexism, but the statistics reveal a different story. The majority of the audience for ‘The Marvels’ was male, with 65% being male and 45% aged over 25. Women over 25 accounted for 22% of viewers and gave the movie the highest ratings at 82%. The largest age group was 25-34, making up 33% of the audience. In terms of diversity, the audience comprised 36% Caucasians, 27% Latinos and Hispanics, 17% Black, and 14% Asian, as per Deadline’s data. While it might be wise for Brie Larson to avoid alienating her primary audience in the future, it’s clear that her preferred audience isn’t particularly interested in her films.

The latest buzz suggests that ‘Captain Marvel 3’ and ‘Ant-Man 4’ might be scrapped entirely, as the studio shifts focus to guaranteed successes rather than risking losses on uncertain projects. Additionally, the flop of ‘The Marvels’ purportedly resulted in the cancellation of Monica Rambeau’s standalone project.

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