Marvel’s New ‘Avengers: Doomsday’ Collectibles Are Tiny, Cute, and Impossible to Ignore, Check Out the First Look

Marvel is giving Avengers: Doomsday fans another reason to spend money before the movie even reaches theaters. A new collection of Cosbi collectibles has been revealed, bringing some of the film’s biggest characters into a much smaller and much cuter form.

The new line includes bobble-heads and plush keychains based on characters from Avengers: Doomsday. Unlike the expensive figures aimed at serious collectors, these new items are designed to be small, fun, and easier to pick up. The collection is being sold in the popular mystery-box style, meaning fans will not know which character they have until they open the box.

The new products were revealed as Marvel continues its huge merchandise push for the upcoming movie. Images of the collection show the characters with simplified designs that give them the familiar Cosbi look. The figures are much more playful than the detailed versions made for collectors, while the plush keychains give fans another way to carry their favorite characters around.

Cosbi has already become a familiar name for Marvel fans. The brand has created similar mystery-box collections based on several Marvel projects, including the Fantastic Four and various Disney+ shows. The appeal is simple. Instead of buying one large and expensive figure, fans can collect several smaller versions of their favorite heroes and villains.

The new Doomsday collection also arrives at a time when interest in the movie is already extremely high. Marvel has spent months building excitement around the project, from its huge cast reveal livestream to its growing merchandise lineup. The movie is bringing together characters from different parts of the Marvel universe, giving toy companies plenty of options for future products.

Hot Toys has already gone in the opposite direction with its Avengers: Doomsday merchandise. The company has revealed premium 1/6 scale figures based on major characters including Doctor Doom, Magneto, Cyclops, Gambit, and Thor. Those figures are aimed at collectors who want highly detailed versions of the characters, but they also come with a much higher price.

The Cosbi collection offers a completely different option. Fans who do not want to spend a large amount on a premium figure can instead try their luck with the mystery boxes. The plush keychains could also prove popular with people who simply want a small Marvel item for a backpack, bag, or set of keys.

There is another reason merchandise has become so interesting during the Doomsday rollout. Marvel fans have learned that toys and other products can sometimes reveal character details before the studio is ready to show them officially. Earlier this year, an Avengers-related keychain spotted at Spencer’s reportedly gave fans an early look at Robert Downey Jr.’s Doctor Doom design before official images became widely available.

That has made every new piece of merchandise worth watching. With so many characters appearing in Doomsday, fans are naturally looking closely at every new product for clues about who could appear and what they might look like. Marvel has not shown everything yet, so future merchandise waves could reveal even more.

The movie itself is expected to be one of the biggest Marvel events in years. Along with newer MCU heroes, Doomsday is bringing in members of the X-Men and Fantastic Four. The film also features major returning stars, including Chris Hemsworth, while Robert Downey Jr. returns to the Marvel universe in a very different role as Doctor Doom.

For collectors, that huge cast means there could be plenty more products on the way before release. The Cosbi figures may be small, but they are part of a much bigger merchandise campaign surrounding one of Marvel’s most important upcoming movies.

Avengers: Doomsday is scheduled to arrive in December, and Marvel is clearly not planning to slow down its promotional push anytime soon. The latest Cosbi collection gives fans something fun to collect while they wait, even if getting the character they want may come down to luck.

The new collection was revealed through Marvel merchandise imagery, while Hot Toys’ previous figure announcements show just how wide the film’s collectible lineup is becoming. With the movie still months away, there is a good chance this is only the beginning of the Doomsday merchandise wave.

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