Super Bowl LVI is closing in, and there’s a reason why that huge event is followed by a lot more than just fans of the NFL. Super Bowl is one of the most-watched sports events in the world; last year’s Super Bowl LV was watched on television by 91.63 million fans, which is the lowest rating the game had since 2006, but it’s still an impressive number. No wonder a 30-second commercial cost $5.6 million last year, and this year, big companies will need to cash out $7 million for only 30 seconds of good marketing.
Jim Carrey, actor and comedian best known for his comedic roles in The Mask, Ace Ventura, Liar Liar, etc., now posted on Twitter a 30-second video where we see him again as The Cable Guy, the role he played in the 1996 movie of the same name. Check the tweet down below:
Still, even if it’s cool, many fans were disappointed because it seemed like Carrey is announcing that the original movie is getting a sequel, but it turns out it was only a half-minute ad by American wireless network operator Verizon. Still, Verizon CCO Andrew McKechnie defended the ad with these words:
“[Carrey] was pretty psyched to do this and felt like this was the right time-you can’t get a better moment than the Super Bowl to do something like this. Hopefully, when the viewers see it, it will feel like a great story both from a cultural standpoint and, in terms of 25 years later, what The Cable Guy ultimately represents.” — Verizon CCO Andrew McKechnie
Super Bowl LVI will be held on February 13 between the Los Angeles Rams and Cincinnati Bengals. Many studios are expected to reveal brand-new marketing stuff for their upcoming projects. Amazon Prime already announced we can expect the first footage from the upcoming series The Lord of the Rings: The Rings of Power, and we’re also expecting new stuff from blockbuster franchises like Marvel and DC. One very interesting weekend is in front of us.