Ted Lasso: Who Is Shandy? & Why Was She Fired?

Ted Lasso show always incorporates every character in their storylines, which is one of the show’s strongest aspects. Every single thing in the scene has some kind of meaning, and that includes the supporting characters. One of them is Shandy, who was introduced in season three as one of Keeley’s friends and employees in her new KJPR firm. Shandy is employed in Keeley’s new PR firm, but her chaotic energy, or as the actress herself once said, “Essexness,” makes her a hilarious character. This article will discuss Shandy’s character in Ted Lasso and why she was fired from her job at the firm.

Shandy Fine is a character introduced in season three of Ted Lasso, as Keeley’s chaotic friend and one of her employees, whose abrupt and “all over the place” behavior makes Keeley’s job as an owner of her PR firm much harder. Shandy is desperate to become “viral” and succeed as the best influencer the world has ever seen. Of course, her turning over the decision of the company by making Bantr an app for “regular” people to sleep with celebrities makes Jack, the investor, and Keeley, fire Shandy from the PR firm.

Shandy was one of the most chaotic characters in Ted Lasso this season. Despite some of the fans being unhappy about her character development, and role in Keeley’s storyline, Shandy’s character was still hilarious and entertaining to watch. We will dedicate this article to discussing her character in the show.

Shandy was a new supporting character in Ted Lasso

Season three of Ted Lasso marked some of the heaviest plotlines for our characters – Ted trying to cope with his family moving on, Rebecca finding her happiness after Rupert, and Keeley trying to establish herself as a true businesswoman. Keeley has had an interesting path through the three seasons of Ted Lasso. In the first season, she was Jamie’s model and older girlfriend, who eventually found her friend in Rebecca, and kickstarted the new romantic relationship with Roy Kent.

In the second season, we see Keeley in a happy relationship with Roy, who deals with his own problems, but she uses her happiness to kickstart the work and business she always wanted. She did show signs of great PR skills, especially with the Bantr app, which became the sponsor of the Richmond team. Motivated by the success of the Bantr app, Keeley decided to open up her PR firm, KJPR. This was the start of the downfall of her relationship with Roy, whose aforementioned problems prompted him to break up with Keeley.

Understandably, Keeley was devastated, and season three started with her trying to establish herself as her character in Ted Lasso show. This meant new characters, and Shandy Fine was one of Keeley’s first employees in the PR firm. Shandy was introduced as Keeley’s friend, who obviously knew how social media worked, but her determination to prove herself and become the best influencer went against the firm’s ethics and, most importantly, Keeley herself.

There is a whole thing in the first five episodes of season three in Ted Lasso, where Shandy showcases her aggression and willingness to use Keeley’s goodwill for her own benefit. She tries to go “extra” on everything the firm is working on, and in the beginning, it works. However, it all comes crashing down when Jack arrives and introduces herself as one of the biggest investors in Keeley’s firm. She immediately senses Shandy’s not-so-subtle agenda and senses that Shandy is in trouble for the firm’s development. This leads us to the reason why Shandy was fired.

Why was Shandy fired from Keeley’s PR firm?

She made a grave mistake when Shandy went against Keeley and her vision of the Bantr app. Keeley’s whole vision of her dating app is to dedicate itself to its clients without expanding too quickly and losing already established and loyal clients. Shandy has great suggestions for promoting the Bantr app at the beginning, which we see in episode four of season three. She suggests that Richmond players should feature in the fun Bantr promo, which puts her on Keeley’s good side.

However, Keeley’s biggest weakness is naivety, which she recognizes over time, but first, she must go through hardships to realize what is happening. Shandy’s good PR strategy makes her believe she is the “real deal.” She goes behind Keeley’s back to enforce her PR strategies, which are completely opposite of what the owner wants. From an intimate, safe, and feel-good dating app, Shandy paints the Bantr app as a platform for “regular” people to find celebrities they want to sleep with – basically, Shandy advertised Bantr as a “pimp” platform because “sex sells.”

Of course, Shandy pushes on even more and tells Keeley to her face that she will create her own dating app, better than Bantr, and make sure people will have a chance to have sex with celebrities.

Shandy continues to be more unhinged and starts going aggressive in her marketing, which only escalates in the fifth episode, “Signs,” when Keeley discovers that Shandy’s shenanigans made their client reject their services. After discussing the firm’s future and policies with Jack and Barbara, Keeley finally realizes she needs to fire Shandy.

Keeley fires Shandy, and the woman goes “berserk,” cursing out everyone in the firm, Keeley her coworkers; and after realizing her “Jerry Maguire” moment won’t get her anywhere, Shandy pleads with Keeley to let her get back to work, but the owner has seen enough and refuses. Of course, Shandy leaves her last “gift” to Keeley by putting a lamb in the conference firm, which defecates all over the room.

This moment does put Jack and Keeley closer to each other, but it also marks the end of Shandy in Ted Lasso. What was her role this season? Well, I’m not quite sure, but it seems that the writers wanted to use Shandy to develop Keeley more, at least in the business aspect of the character. She is trying to be a businesswoman, not a model for the advertisements she did when we met her at the beginning of Ted Lasso.

Fans are divided with Shandy’s character this season since she was essentially a prop for Keeley, but I didn’t mind her at all – she was extremely funny, and her character showcased that some people are ambitious, which isn’t warranted by their skills at all. Nevertheless, episode five of season three seems like the last appearance of Shandy in Ted Lasso, and if nothing, she was really entertaining.