Sydney Sweeney Makes a Statement With a Daring White Bra Reveal for Syrn
Sydney Sweeney is continuing to make waves in the fashion world as she ramps up promotion for her new lingerie venture, SYRN. In a recent social media advertisement, the Euphoria star caught the attention of fans with a playful and bold sequence filmed inside a convenience store.
The clip features the actress in a Valentine’s Day-inspired ensemble, beginning with a bright red crop top that displays the phrase Marry Me Fly Free. During the commercial, Sweeney makes a quick wardrobe change, removing the top to highlight a white bra from her new collection that features thick straps and a distinctive central twist.
She also steps out of a pair of red running shorts to reveal white boxer shorts, all while sporting a gold necklace with her nickname, SYD, in capital letters. The post served as a countdown for the brand’s Playful collection, which is scheduled to arrive this Tuesday, February 17.
The brand itself has enjoyed a meteoric rise since its initial debut last month, with the debut Seductress line selling out within hours. Much of this success can be attributed to unconventional marketing strategies, such as a viral stunt that involved placing lingerie on the famous Hollywood Sign.
Sweeney has been vocal about her desire to prioritize inclusivity, offering the line in 44 different sizes to accommodate a wide range of body types. Speaking on her motivation for the brand, Sweeney explained that she wanted to design pieces that felt personal and empowering.
She noted that Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. The actress serves as the sole founder and creative lead, emphasizing that she wouldn’t produce anything she wouldn’t personally wear.
The brand is currently organized into four specific categories: Comfy, Playful, Romantic, and Seductress. Most of the items are priced competitively at under $100 to maintain accessibility. Beyond the world of fashion, legal filings suggest that Sweeney is eyeing an expansion into the beauty industry, with trademarks recently submitted for skincare and cosmetic preparations.
In her professional acting life, Sweeney is currently navigating one of the busiest periods of her career. She is set to star in the psychological thriller The Housemaid, which is scheduled for release late this year, and has recently been filming the long-awaited third season of Euphoria. Additionally, her production company is moving forward with a remake of the cult classic Barbarella and a biopic about legendary boxer Christy Martin.
On the personal front, the actress has been the subject of significant media interest following her split from long-term partner Jonathan Davino. Recent reports have linked her to music mogul Scooter Braun, though the star has remained largely private about her dating life.
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